Business Intelligence Analyst

Eleo; Newcastle-under-Lyme; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

A values-led care organisation is seeking a Business Intelligence Analyst to enhance the data function at their Newcastle-under-Lyme office. You will convert marketing and operational data into actionable insights, collaborating with senior stakeholders to build impactful dashboards and analyses. Ideal candidates should have hands-on experience with BI tools such as SQL and Power BI, along with a commercial mindset focused on ROI. This hybrid role offers 25 days holiday and opportunities for ongoing development.

Benefits

25 days holiday + bank holidays

Pension scheme

Ongoing training and development support

Clear progression opportunities

Qualifications

• Proven experience in BI / marketing analytics / data analytics.
• Strong hands-on skills with SQL and BI tools (Power BI, Tableau, Looker Studio).
• Experience working cross-functionally with non-technical stakeholders.

Responsibilities

• Build customer and marketing data models across CRM, web, and campaign data.
• Develop attribution models, lead scoring, and conversion analysis.
• Create dashboards and reports to track enquiries, ROI, and performance.

Skills

BI / marketing analytics / data analytics

SQL

Power BI

Tableau

Looker Studio

Attribution modelling

Forecasting

Commercial mindset

AI-driven analytics tools

Tools

Microsoft Fabric

Azure Data Factory

Job description

Business Intelligence Analyst

Location: Newcastle-under-Lyme

Salary: £55,000+ DOE

Hybrid, permanent role

We’re partnering with a values-led care organisation that’s investing heavily in data, insight, and technology to support smarter decision-making across the business. They’re now looking to appoint a Business Intelligence Analyst to join their growing data function at their support office in Newcastle-under-Lyme.

The Role

Reporting into the Head of Business Intelligence, you’ll play a key role in turning marketing, customer, and operational data into actionable insight. Working closely with senior stakeholders, you’ll build dashboards, models, and analysis that directly influence strategy, performance, and growth.

The Key Focus of the Business Analyst role:

• Building customer and marketing data models across CRM, web, and campaign data
• Developing attribution models, lead scoring, and conversion analysis
• Creating dashboards and reports to track enquiries, ROI, and performance
• Forecasting to support occupancy planning and campaign timing
• Competitor and market intelligence analysis to inform strategy
• Translating insight into clear, commercial recommendations

What We’re Looking For

• Proven experience in BI / marketing analytics / data analytics
• Strong hands‑on skills with SQL and BI tools (Power BI, Tableau, Looker Studio)
• Commercial mindset with a focus on ROI and business outcomes
• Experience working cross‑functionally with non‑technical stakeholders
• Knowledge of attribution modelling, segmentation, and forecasting
• Exposure to cloud / BI platforms (e.g. Microsoft Fabric, Azure Data Factory)
• Interest or experience in AI‑driven analytics tools

What’s On Offer

• 25 days holiday + bank holidays
• Pension scheme
• Ongoing training, certifications, and development support
• Clear progression within a growing data and analytics function

Interested?

Apply directly via LinkedIn or send a message to find out more. All applications will be handled confidentially.