Business Development Representative Expert

Ethos; United Kingdom; On-site; GBP 140,000 - 171,000; Full time

Job summary

Ethos is seeking a Sales Development Representative (BDR) in the United Kingdom. The role involves heavy prospecting, setting meetings, and qualifying opportunities to drive pipeline. A Bachelor’s degree is required, with OTE around $208k, and the compensation reflects performance-driven pay during the ramp period.

Expect variability by employer and market dynamics. Applicants should be prepared for interview-focused discussions and to demonstrate your ability to engage buyers early in the sales

Qualifications

• Bachelor's Degree is required.
• Prospecting calls typically 40–70 per day; meetings set 3–5 per week.

Responsibilities

• Prospect and qualify inbound/outbound leads.
• Schedule and coordinate meetings with potential clients.

Skills

Prospecting

Meetings scheduling

Education

Bachelor's Degree

Job description

Commission Structure

Not disclosed — ask in interview

Commission

Structure not specified

OTE

$208k

Ramp Period

Not mentioned — clarify timeline

Requirements at a Glance

Bachelor's Degree · Required

Typical Day — BDR

Prospecting calls 40–70/day

Meetings set 3–5/week

Estimates based on role type and selling motion — actual may vary by company.

SaaS — Interview Intel

Typical Sales Cycle

Common Buyer Objections

• \"We're locked into a contract with [competitor]\"


• \"We built something in-house already\"


• \"We don't have budget until next quarter\"


• \"Our team won't adopt another tool\"

Key Industry Metrics

ARR / MRR Net Revenue Retention (NRR) CAC Payback Period Logo Churn vs Revenue Churn ACV (Avg Contract Value) Magic Number

Hot Topics to Reference

• Vertical SaaS consolidation


• Usage-based pricing models

Use these insights to speak the buyer's language in interviews.

Tags

Interview Questions 3 —

How do you qualify inbound leads?

Template question —

Describe your approach to multi-threading into an account.

Template question —

How do you prioritize your pipeline?

Template question

Research Ethos's product, recent news, and key competitors

Practice a 2-minute product demo pitch for a mock discovery call

Review the job description and map your experience to each requirement

Role Insights

Sales Development roles are ideal stepping stones — top SDRs typically promote to AE within 12-18 months.

Expect to work with recurring revenue models where customer retention is as important as acquisition.

With OTE potential exceeding $208k, this role sits in the top tier of sales compensation. Expect rigorous performance expectations and a proven track record requirement.

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