Sales Director

Diouf.co; Reading; Hybrid; GBP 150,000 - 170,000; Full time

Job summary

Diouf.co is seeking a Sales Director for Retail intelligence and analytics in Reading, UK. The role is hybrid, three days per week in Reading, reporting to the COO, with a base salary up to £100,000 plus £50,000-£70,000 variable compensation and a total target on-target earnings in the region of £170,000.

The ideal candidate will lead the sales team, develop and execute strategic plans, coach reps, and close enterprise deals with retailers, leveraging market insights and relationships to drive

Qualifications

• Bachelor's Degree required.
• Leadership experience in sales preferred.
• Experience leading retail or analytics sales teams.

Responsibilities

• Lead and coach the sales team.
• Develop and execute strategic sales plans.
• Drive enterprise deals with retailers and partners.

Skills

Sales leadership

Strategic planning

Coaching

Education

Bachelor's Degree

Job description

...Sales Director Retail intelligence and analytics Up to £100,000 base + £50,000-£70,000 variable Hybrid: three days per week in Reading · Reporting to the COO The opportunity An established, PE-backed retail intelligence business is looking for a Sales...

Commission Structure

Not disclosed — ask in interview

Commission

Structure not specified

OTE

$170k

Ramp Period

Not mentioned — clarify timeline

Selling Motion

Buyer Persona

C‑Suite

Selling to executive decision-makers

Requirements at a Glance

Bachelor's Degree · Required

Typical Day — Sales Rep

Estimates based on role type and selling motion — actual may vary by company.

E-Commerce — Interview Intel

Typical Sales Cycle

14–60 days (SMB merchants) · 2–6 months (enterprise retail)

Common Buyer Objections

• "Platform migration is too risky mid-season"
• "Our current solution is \"good enough\""
• "Need to see ROI within first quarter"
• "Integration with our fulfillment stack"

Key Industry Metrics

Hot Topics to Reference

• Social commerce and TikTok Shop
• AI-powered personalization
• Headless commerce architecture
• Same-day delivery expectations

Use these insights to speak the buyer's language in interviews.

Tags

Interview Questions 3 —

How do you coach underperforming reps?

Template question —

Describe your forecasting methodology.

Template question —

How do you structure onboarding for new hires?

Template question

Research Diouf.co's product, recent news, and key competitors

Prepare 2-3 specific deal stories with quantifiable outcomes

Review the job description and map your experience to each requirement

Role Insights

This leadership position involves both strategic planning and hands‑on coaching of the sales team.

Revenue targets may be tied to merchant onboarding or GMV growth.

The compensation range of $170k–$170k OTE suggests a competitive package for this market segment.