Business Development Manager – Brand Experience & Live Events - London/Hybrid

DNA Recruit; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading recruitment agency is seeking a Business Development Manager to drive client acquisition and nurture partnerships. The ideal candidate should have proven experience in business development within the events or creative sectors. This role offers a competitive salary of up to £50k and hybrid working conditions in London. Join a dynamic team focused on delivering innovative client solutions.

Benefits

Up to £250 in referral vouchers

Diverse and inclusive environment

Qualifications

• Experience within live events, brand experience, or creative agencies.
• Ability to manage relationships and achieve targets.
• Effective presentation and networking skills.

Responsibilities

• Generate new opportunities through outbound activity.
• Develop and maintain a qualified pipeline of potential clients.
• Research target industries for growth areas.
• Collaborate to shape compelling RFP responses.
• Reconnect with lapsed clients and revive warm leads.
• Track progress against new business targets.

Skills

Proven experience in business development

Strong understanding of events and experiential landscape

Confident communicator

Strategic thinker

Familiarity with CRM systems

Commercially aware

Self-starter

Tools

Salesforce

Job description

Overview

Business Development Manager – Brand Experience & Live Events - London/Hybrid

Are you a New Business Manager or Business Development Manager looking for an exciting new opportunity? DNA Recruit are working with a Leading Full-Service Live Events & Brand Experience Agency that creates unforgettable experiences for some of the world’s best-known brands. They blend creative strategy, design, and production expertise to deliver impactful events — from large-scale conferences and exhibitions to immersive brand activations and experiential campaigns. With an ambitious growth plan and a collaborative culture, the agency is now looking for a dynamic new business professional to drive client acquisition and nurture opportunities across their expanding portfolio.

About the Role

As a key member of the business development team, you’ll be responsible for identifying, engaging, and converting new prospects into long-term partnerships. You’ll play a pivotal role in building the agency’s sales pipeline through targeted outreach, insight-led lead generation, and proactive relationship management.

Key Responsibilities

• Generate new opportunities through outbound new business activity and intelligent prospecting
• Develop and maintain a qualified pipeline of potential clients across key sectors
• Research target industries to identify growth areas and emerging opportunities
• Collaborate with internal teams to shape compelling RFP responses and pitch materials
• Reconnect with lapsed clients and revive warm leads within the agency network
• Track progress and report on performance against new business targets
• Act as a credible ambassador for the agency — confident in presenting, pitching, and networking
• Maintain accurate CRM records in line with GDPR compliance

Skills and Experience Required

• Proven experience in business development or new business roles within live events, brand experience, or creative agencies
• Strong understanding of the events and experiential landscape, including key players and trends
• Confident communicator and persuasive networker with excellent presentation skills
• Strategic thinker with the ability to turn insights into opportunities
• Familiarity with CRM systems (preferably Salesforce) and lead management processes
• Commercially aware with an understanding of agency profitability and time management
• A motivated self-starter who thrives on achieving targets and growing client relationships

Salary and Benefits

• Salary: Up to £50k
• Location: London (Hybrid – 3 days in the office)

Job Reference: AW 59931

All applications are viewed and evaluated according to the role requirements. At DNA we aim to contact shortlisted candidates within 2 weeks. As we often receive a high volume of applications, we are unable to reply to everyone. If you have not heard back from us within 2 weeks, please consider your application unsuccessful - best regards the DNA team.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.

We offer up to £250 in vouchers for referrals who pass probation, and you can stay informed about our latest roles by following us on LinkedIn, Twitter, and Facebook.

DNA Recruit delivers dynamic recruitment, search and talent solutions and provides insight, knowledge, and credible introductions for client-side and agency roles in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles across the UK and globally.