Business Development Manager

Ulrich Attachments Ltd; Aylesbury; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Performance-related bonus/commission

Company vehicle or car allowance

Mobile phone and laptop

Opportunity to shape growth and future

Job summary

Ulrich Attachments Ltd in the UK is seeking a Business Development Manager to drive sales and grow market share for our range of modular attachments and specialist products.

You will develop new business opportunities, manage OEMs, dealers, and end users, and collaborate with engineering and production on bespoke projects. Travel will be required; a full UK driving licence is essential.

Qualifications

• Proven experience in business development, technical sales, or account management.
• Strong commercial awareness and negotiation skills.
• Experience dealing with OEMs, manufacturers, dealers, or large industrial customers.
• Full UK driving licence.
• Experience selling hydraulic attachments, grabs, buckets, or machinery.

Responsibilities

• Drive sales of Ulrich's attachment range, including modular products, grabs, buckets, and specialist attachments.
• Develop and maintain strong relationships with OEMs, machinery manufacturers, dealers, and key accounts.
• Identify and secure new business opportunities across construction, agriculture, waste, recycling, and industrial sectors.
• Work closely with customers to understand application requirements and recommend suitable attachment solutions.
• Collaborate with the engineering and production teams to support bespoke projects and product developments.
• Identify opportunities for product upgrades, improvements, and new product introductions based on market feedback.
• Monitor competitor activity, market trends, and emerging opportunities.
• Prepare quotations, proposals, and commercial agreements.
• Represent Ulrich Attachments at trade shows, exhibitions, customer events, and industry meetings.
• Maintain accurate sales forecasts and CRM records.

Skills

Business development

Technical sales

Account management

Negotiation

Relationship building

Job description

Location: UK (with travel as required)

About Us

Ulrich Attachments is a UK manufacturer of high-quality attachments for the construction, agricultural, waste, recycling, and materials handling sectors. We design, manufacture & supply innovative attachment solutions, including a wide range of wheeled loader & telehandler attachments, including buckets, couplers, fork attachments and specialist military equipment, and have recently launched a modular product including grabs, clamps & tree shears etc. supplying dealers, end users, and OEM partners across the UK and beyond.

The Role

The Business Development Manager will play a key role in growing the Ulrich Attachments brand and increasing market share. You will be responsible for developing new business opportunities, managing strategic customer relationships, and promoting our expanding range of modular attachments and specialist products.

Key Responsibilities

• Drive sales of Ulrich's attachment range, including modular products, grabs, buckets, and specialist attachments.
• Develop and maintain strong relationships with OEMs, machinery manufacturers, dealers, and key accounts.
• Identify and secure new business opportunities across construction, agriculture, waste, recycling, and industrial sectors.
• Work closely with customers to understand application requirements and recommend suitable attachment solutions.
• Collaborate with the engineering and production teams to support bespoke projects and product developments.
• Identify opportunities for product upgrades, improvements, and new product introductions based on market feedback.
• Monitor competitor activity, market trends, and emerging opportunities.
• Prepare quotations, proposals, and commercial agreements.
• Represent Ulrich Attachments at trade shows, exhibitions, customer events, and industry meetings.
• Maintain accurate sales forecasts and CRM records.

What We're Looking For

• Proven experience in business development, technical sales, or account management.
• Background within plant machinery, attachments, construction equipment, agricultural machinery, materials handling, or related industries.
• Strong commercial awareness and negotiation skills.
• Experience dealing with OEMs, manufacturers, dealers, or large industrial customers.
• Ability to build long-term customer relationships and identify growth opportunities.
• Self-motivated, driven, and capable of working independently.
• Excellent communication and presentation skills.
• Full UK driving licence.
• Experience selling hydraulic attachments, grabs, buckets, or machinery.
• Technical understanding of fabrication, engineering, or manufacturing processes.
• Existing industry contacts within OEMs, dealers, or fleet operators.

What We Offer

• Performance-related bonus/commission.
• Company vehicle or car allowance.
• Mobile phone and laptop.
• Opportunity to help shape the growth and future product direction of a rapidly expanding UK manufacturer.

Join Ulrich Attachments and help drive the next phase of growth through innovative products, strong partnerships, and exceptional customer service.