Braze Technical Lead – CRM & Multi-Channel Personalisation

The Dutch Postcode Lottery; City of Edinburgh; Vor Ort; GBP 53.000 - 67.000; Vollzeit

Zusammenfassung

The Dutch Postcode Lottery in Edinburgh seeks a Senior Braze Technical Lead to own the Braze platform and design data-driven customer journeys across email and other channels.

You will lead technical discovery, integrate Braze with Salesforce Data 360 and other systems, and coach teams on QA, standards and testing while ensuring deliverability and compliance across campaigns. This role offers a competitive EUR monthly salary.

Qualifikationen

• 5+ years of experience in marketing technology, CRM engineering or a comparable technical CRM role.
• 3+ years of hands-on experience with Braze; Braze certification is a plus.
• Strong expertise in Liquid, Connected Content, personalisation and responsive email development using HTML and CSS.
• Solid knowledge of REST APIs, JSON, webhooks, SQL and customer data structures.
• Experience with Braze SDK implementations, inbound personalisation and push notifications.
• Experience with Salesforce Data 360 or another CDP, JavaScript, Snowflake or BigQuery, and mentoring developers.

Aufgaben

• Lead technical discovery sessions, scope complex use cases and translate marketing requirements into robust technical specifications.
• Own the integration between Braze and the wider data ecosystem, including Salesforce Data 360, mobile SDKs, REST APIs, webhooks and real-time event streaming.
• Design and implement event tracking, custom attributes and data schemas. Develop personalised, multi-channel customer journeys using Liquid, Connected Content and API-triggered campaigns.
• Coach implementation teams, conduct code and architecture reviews, establish engineering standards and robust QA and campaign-testing processes, and address technical debt.
• Optimise platform performance, campaign quality and email deliverability, while acting as the technical escalation point for Braze-related topics.

Kenntnisse

Braze experience

Marketing tech

CRM engineering

Liquid templating

HTML/CSS

REST APIs

Data platforms

Mentoring

Tools

Salesforce Data 360

Braze SDKs

Webhooks

APIs

Snowflake/BigQuery

Jobbeschreibung

The Dutch Postcode Lottery in Edinburgh seeks a Senior Braze Technical Lead to own the Braze platform and design data-driven customer journeys across email and other channels.

You will lead technical discovery, integrate Braze with Salesforce Data 360 and other systems, and coach teams on QA, standards and testing while ensuring deliverability and compliance across campaigns. This role offers a competitive EUR monthly salary.