Senior Braze Technical Lead – CRM & MarTech

The Dutch Postcode Lottery; City of Edinburgh; On-site; GBP 53,000 - 67,000; Full time

Job summary

The Dutch Postcode Lottery in Edinburgh seeks a Senior Braze Technical Lead to own the Braze platform and design data-driven customer journeys across email and other channels.

You will lead technical discovery, integrate Braze with Salesforce Data 360 and other systems, and coach teams on QA, standards and testing while ensuring deliverability and compliance across campaigns. This role offers a competitive EUR monthly salary.

Qualifications

• 5+ years of experience in marketing technology, CRM engineering or a comparable technical CRM role.
• 3+ years of hands-on experience with Braze; Braze certification is a plus.
• Strong expertise in Liquid, Connected Content, personalisation and responsive email development using HTML and CSS.
• Solid knowledge of REST APIs, JSON, webhooks, SQL and customer data structures.
• Experience with Braze SDK implementations, inbound personalisation and push notifications.
• Experience with Salesforce Data 360 or another CDP, JavaScript, Snowflake or BigQuery, and mentoring developers.

Responsibilities

• Lead technical discovery sessions, scope complex use cases and translate marketing requirements into robust technical specifications.
• Own the integration between Braze and the wider data ecosystem, including Salesforce Data 360, mobile SDKs, REST APIs, webhooks and real-time event streaming.
• Design and implement event tracking, custom attributes and data schemas. Develop personalised, multi-channel customer journeys using Liquid, Connected Content and API-triggered campaigns.
• Coach implementation teams, conduct code and architecture reviews, establish engineering standards and robust QA and campaign-testing processes, and address technical debt.
• Optimise platform performance, campaign quality and email deliverability, while acting as the technical escalation point for Braze-related topics.

Skills

Braze experience

Marketing tech

CRM engineering

Liquid templating

HTML/CSS

REST APIs

Data platforms

Mentoring

Tools

Salesforce Data 360

Braze SDKs

Webhooks

APIs

Snowflake/BigQuery

Job description

As a Senior Braze Technical Lead, you’ll play a key role in strengthening the CRM and Marketing Technology capabilities for the Postcode Lottery. You’ll take technical ownership of the Braze platform, designing scalable and data-driven customer engagement solutions across email and, over time, push, in-app, SMS, web and Content Cards.

Are you an experienced Braze specialist with a strong background in CRM engineering and marketing technology? Join our team and help us build personalised, reliable and compliant customer journeys across multiple countries and propositions. Your work will directly support our marketing, product, data and engineering teams and every day at work, you’ll be doing your part for all the charities we support.

What you’ll do:

• Lead technical discovery sessions, scope complex use cases and translate marketing requirements into robust technical specifications.
• Own the integration between Braze and the wider data ecosystem, including Salesforce Data 360, mobile SDKs, REST APIs, webhooks and real-time event streaming.
• Design and implement event tracking, custom attributes and data schemas.
  Develop personalised, multi-channel customer journeys using Liquid, Connected Content and API-triggered campaigns.
• Coach implementation teams, conduct code and architecture reviews, establish engineering standards and robust QA and campaign-testing processes, and address technical debt.
• Optimise platform performance, campaign quality and email deliverability, while acting as the technical escalation point for Braze-related topics.

You’d describe yourself as follows:

• 5+ years of experience in marketing technology, CRM engineering or a comparable technical CRM role.
• 3+ years of hands-on experience with Braze; Braze certification is a plus.
• Strong expertise in Liquid, Connected Content, personalisation and responsive email development using HTML and CSS.
• Solid knowledge of REST APIs, JSON, webhooks, SQL and customer data structures.
• Experience with Braze SDK implementations, inbound personalisation and push notifications.
• Experience with Salesforce Data 360 or another Customer Data Platform, JavaScript, Snowflake or BigQuery, as well as leading or mentoring developers and setting technical standards and best practices.

Salary: A monthly salary indication between €5.500 and €7.000, based on a 40-hour working week.

Join us

We believe an inclusive organisation is the ideal breeding ground for creativity, collaboration and innovation. Employee solidarity is important to us, too. Each of us has a part to play in that – we are the organisation, after all. We strive to make everyone feel at home. That means keeping an open mind and paying attention to each other’s welfare.

The Postcode Lottery is a marketing-driven international non-profit organisation. We operate lotteries to raise funds for a fairer, greener and healthier world. Our players win with their neighbours and generate money for charities together – it’s a win-win!

Since the start of the Lotteries in 1989, we have raised over €15.5 billion for thousands of good causes. Together with our players and 1,500 fellow team members in Great Britain, the Netherlands, Sweden, Germany and Norway, you'll be helping to create a better world every day. This is what we call: The Power of Postcodes.