Junior Crm Manager

Zepz; Greater London; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Unlimited annual leave

Comprehensive healthcare

Employee discounts

Regular London office attendance

Job summary

Zepz is hiring a Junior CRM Manager to build and send lifecycle campaigns across email, push, SMS and in-app channels. You will work with a senior CRM Manager and cross‑functional teams to learn lifecycle marketing end‑to‑end.

The role is ideal for someone early in their career who wants hands-on experience with onboarding, retention nudges and loyalty programs while developing writing and data skills in a fintech environment.

Qualifications

• 2 to 3 years in CRM, email or lifecycle marketing.
• Hands-on experience with a CRM or marketing automation tool.
• Comfortable with data: read a dashboard, build a segment.
• Good writing for a global audience where English is often a second language.
• Organised and detail-focused; you check your work.
• Curious about customers and keen to test ideas.
• Able to juggle several campaigns and meet deadlines.

Responsibilities

• Build and send campaigns across email, push, SMS and in-app messages (Braze, etc.).
• Set up and maintain automated journeys: onboarding, first-transfer nudges, win-back, loyalty.
• Write clear copy and design briefs for internal and external creatives.
• Run A/B tests and report learnings.
• Build audience segments by corridor (country pairs), activity and value.
• Track campaign results weekly and share a readout.
• Check messages work across devices and languages and fix issues fast.
• Keep the campaign calendar and naming conventions tidy.
• Help with regulatory and compliance messages when needed.

Skills

CRM marketing

Email marketing

Data analytics

Copywriting

Project management

Tools

Braze

Iterable

Salesforce Marketing Cloud

Looker/Mode

Job description

Junior CRM Manager

Join Zepz: Breaking Down Borders, Together

Our Meaningful Mission

At Zepz, we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech. Zepz is the power behind WorldRemit and Sendwave, driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognizes and supports global connections.

Who You'll Be Joining

We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We're an always developing team of experts that enjoy problem solving and bring clarity to tough challenges. At Zepz, we are Relentless Learners, always seeking feedback, and Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk.

Our Core Commitments — What We Live By

Our vibrant and truly diverse culture is built on three core commitments, that guide how we work and interact:

• Integrity: We always do the right thing. It's simple, but it's the foundation of everything we build for our customers and each other.
• Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering.
• Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve.

Perks of Joining Our Team

We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performance. While we have all the tools to work remotely, we value the purpose and benefits of in-person connections so we expect our teams to come to the office on a regular basis, and therefore be within a comfortable commutable distance from our London office. Alongside a great office environment, think unlimited annual leave, great healthcare benefits, and employee discounts. We want you to thrive and focus entirely on making your biggest impact! In turn, we expect you to bring high ownership and commitment to your work. This is a place where we value trust and high performance, and we'll provide the environment and support needed for you to excel

About the role

As Junior CRM Manager, you will build and send the emails, push notifications and in-app messages that welcome new customers, bring back lapsed ones and reward loyal senders. You will work with a senior CRM manager who will coach you, and with product, data and design teams. This is a hands-on role for someone early in their career who wants to learn lifecycle marketing properly.

What you'll do

• Build and send campaigns across email, push, SMS and in-app messages in our CRM platform (for example Braze).
• Set up and maintain automated journeys: onboarding, first-transfer nudges, win-back for lapsed senders and loyalty rewards.
• Write clear copy and design briefs for internal and external creative support, following brand and legal guidelines.
• Run A/B tests on subject lines, timing, offers and creative, and report what you learned.
• Build audience segments by corridor (send and receive country), activity and value.
• Track campaign results weekly (open, click, conversion and transfer rates) and share a short readout.
• Check messages work across devices and languages before they go live, and fix issues fast.
• Keep the campaign calendar and naming conventions tidy.
• Help with regulatory and compliance messages when needed.

What we're looking for

• 2 to 3 years in CRM, email or lifecycle marketing, ideally within a Fintech, Gaming, business
• Hands-on experience with a CRM or marketing automation tool (Braze, Iterable, Salesforce Marketing Cloud or similar).
• Comfortable with data: you can read a dashboard, build a segment and spot when a number looks wrong.
• Good writing: short, clear copy for a global audience where English is often a second language.
• Organised and detail-focused. You check your work before it goes to millions of people.
• Curious about customers and keen to test ideas rather than guess.
• Able to juggle several campaigns at once and meet deadlines.

Nice to have

• Experience in fintech, remittances, payments or another regulated consumer app (gambling, gaming, etc)
• Basic HTML and CSS for email templates.
• Basic SQL or experience with Looker, Mode or similar.
• Knowledge of Liquid or another templating language for personalisation.
• A second language spoken by our customers (for example Spanish, French, Tagalog, Swahili).

AI Literacy & Tools

• A genuine curiosity about AI and how it can be applied in your area of work - from accelerating analysis and insight generation, to improving how we design and deliver processes and communications.
• Practical experience using AI tools in a professional context - whether to connect information, draft content, build frameworks, or create insights from data. We want people who actively use AI to increase productivity, not those who are waiting to be told to.
• Strong AI literacy - an understanding of what AI assistants can and cannot do, how to prompt effectively, and how to critically evaluate AI-generated output before using it.
• Awareness of the ethical considerations and responsible use of AI in the workplace, particularly in the context of sensitive data, customer experience, and compliance.
• Prior experience using Claude (Anthropic) is a nice-to-have but not essential - what matters most is that you are genuinely engaged with AI as a tool, comfortable experimenting, and eager to share what works with your wider team

If you want to join us in our journey to help break barriers in financial access and improve lives globally, there's no better place or time to join.

Our global team of 800+ people is spread across six continents. We aspire to hire the best mix of people from former Olympians to YouTube influencers and we speak over twenty languages. This incredible diversity isn't a bonus; it's the engine that lets us serve the world.