Brand Marketing Manager (B2B)

Spotlight Recruitment; Reading; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary and bonus

30 days’ annual leave

Strong pension and life insurance

Private medical (including dental and optical)

Cycle to Work and electric car schemes

Job summary

Spotlight Recruitment is seeking an experienced B2B brand marketer in Reading, UK. The role involves leading the brand strategy, developing standout campaigns for growth, and collaborating with internal teams to enhance brand visibility in a competitive environment.

The ideal candidate will have solid experience in technology or infrastructure sectors, demonstrating creativity and data-driven decision-making. The position offers a competitive salary, 30 days of annual leave, and robust benefits including private medical and pension plans.

Qualifications

• Experienced B2B brand marketer with a strong background in technology or infrastructure sectors.
• Ability to build integrated campaigns across digital, paid, and content channels.
• Proven track record of translating strategy into effective messaging.

Responsibilities

• Lead the brand strategy to support growth and market expansion.
• Develop standout campaigns for key B2B audiences.
• Strengthen reputation through ongoing brand programs.
• Collaborate with Product, Sales, and Content teams.

Skills

B2B brand marketing

Campaign development

Creative strategy

Data analysis

Job description

(B2B | Technology / Infrastructure / Complex Services)

Our client is a long‑established player in the UK’s digital and technology landscape, supporting the systems and services that keep businesses, industries, and communities connected. They’re now entering a new phase of growth—expanding their offering, modernising their proposition, and stepping into markets where brand will be a major driver of commercial success.

This is a newly created role for someone who wants to build a brand with momentum. You’ll shape the story, define how the company shows up, and create the campaigns that elevate them in a competitive, fast‑moving B2B environment.

What You’ll Do

• Lead the brand strategy, setting a clear direction that supports growth, new products, and market expansion.
• Develop standout campaigns that build awareness, credibility, and preference across key B2B audiences.
• Craft positioning and messaging that simplify complex propositions and make them memorable.
• Run an always‑on brand programme that strengthens reputation and educates the market.
• Collaborate with Product, Sales, Content and Performance to ensure brand activity fuels pipeline and commercial outcomes.
• Maintain consistency across channels, touchpoints, and creative execution.
• Use data and insight to refine campaigns and track brand impact over time.

What You’ll Bring

You’re an experienced B2B brand marketer who knows how to make complex, technical, or infrastructure‑led propositions resonate. You can:

• Build integrated campaigns across digital, paid, trade, and content channels.
• Translate strategy into sharp, distinctive messaging.
• Work confidently with agencies, studios, and internal teams.
• Balance creativity with commercial focus.
• Partner effectively with demand gen teams to turn brand attention into action.

Experience in technology, infrastructure, telecoms, engineering, or other complex B2B sectors will help you hit the ground running.

Why Join Our Client?

• Competitive salary and bonus
• 30 days’ annual leave
• Strong pension and life insurance
• Private medical (including dental and optical)
• Cycle to Work and electric car schemes

Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we’re inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under‑represented groups. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.

We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.