Senior Brand Manager

We Are Adam; Reading; Hybrid; GBP 70,000 - 86,000; Full time

Benefits offered by this job

15% annual bonus

8% pension

£9k car allowance

Family private healthcare

Job summary

We Are Adam in Berkshire is seeking a Senior Brand Manager to own long-term strategy for a leading consumer brands portfolio. You will turn insight into confident decisions and drive in-market growth across ATL, in-store, digital, PR and e-commerce.

The role leads brand planning, manages the P&L and budget, mentors Brand Managers, and collaborates with sales, insight and agency partners to lift marketing capability and results.

Qualifications

• 5+ years of brand marketing experience, including UK market exposure.
• Strong commercial judgement and P&L awareness.
• Analytical mindset with ability to translate data into decisions.

Responsibilities

• Set long-term brand strategy and annual plans.
• Own activation across ATL, in-store, digital, PR and e‑commerce.
• Coach Brand Managers to deliver with ownership.
• Manage brand P&L and marketing budget.
• Lead performance reviews and translate data into actions.
• Collaborate with Sales on promotions and distribution.
• Identify growth opportunities and rationale for new products.
• Lead launches from idea to shelf with timely alignment.
• Present brand performance to senior leaders with evidence.
• Help grow a curious, high-performing marketing team.

Skills

Brand management

P&L management

Data-driven decisions

Stakeholder influence

UK market experience

Education

Marketing degree

Job description

Senior Brand Manager

Location: Berkshire

Base salary: up to £78k DOE

Benefits: 15% annual bonus, 8% pension, £9k car allowance, family private healthcare

Full time, permanent

Hybrid: 2-3 days per week in the office

We're looking for a Senior Brand Manager to join a growing consumer brands business with big plans for its portfolio.

You’ll own the long-term strategy for a portfolio of well-known consumer brands. You'll turn insight into confident decisions and deliver the in-market results that drive lasting growth. Working with digital, insight, sales, supply chain, finance and agency partners, you'll lead brand planning, drive the big initiatives and help lift marketing capability across the business.

The role

• Set long-term brand strategy and annual plans built on real consumer understanding.
• Own the full activation plan across ATL, in-store, digital, PR and e-commerce, so every touchpoint works together.
• Set portfolio priorities and coach Brand Managers to deliver with ownership.
• Take full accountability for the brand P&L and marketing budget, making every pound work hard.
• Lead regular performance reviews and turn the numbers into clear next steps.
• Work hand in hand with Sales on promotions, the customer story and new distribution.
• Spot growth opportunities and build the business case for new products and renovations.
• Take launches from idea to shelf, keeping teams aligned and timelines on track.
• Present brand performance and plans to senior leaders with clear, evidence-based recommendations.
• Help shape a curious, high-performing marketing team and support its growth.

What you’ll bring

• At least 5 years' experience (2+ years of UK brand marketing experience), ideally in consumer brands.
• Strong commercial judgement and a clear grasp of P&L drivers.
• An analytical mindset, comfortable turning sales, digital and consumer data into decisions.
• Confidence leading across teams and influencing senior stakeholders.
• A degree in marketing, business or similar is welcome but not essential.

The top of the salary range is for candidates with a strong UK brand track record, sharp commercial judgement and a proven ability to lead across teams.

Don t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.