Brand Marketing Manager

Cornerstone; Theale; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

30 days annual leave

Private medical insurance

Competitive pension scheme

Flexible working hours

Job summary

Cornerstone in Theale is seeking a B2B brand marketer to lead brand marketing and strategy. This role focuses on creating impactful campaigns to enhance brand awareness and drive demand across various channels. The ideal candidate should have a strong background in B2B branding, with a proven ability to craft messaging and engage stakeholders effectively. Cornerstone offers a competitive salary, excellent bonus structure, private medical insurance, and a flexible hybrid working model. Join us to make a significant impact in the digital infrastructure landscape.

Qualifications

• Experienced in B2B brand marketing with a focus on complex propositions.
• Ability to create clear positioning and messaging.
• Proven track record of leading brand campaigns.

Responsibilities

• Own the brand marketing strategy and roadmap aligned with growth.
• Create high-impact campaigns across various channels.
• Test and refine to optimize brand awareness and market impact.

Skills

B2B brand marketing

Multi-channel campaign crafting

Positioning and messaging

Storytelling

Job description

Vision: To be the UK’s leading digital infrastructure partner, enabling a fully connected future

Mission: Deliver reliable, high quality site access, infrastructure and services that support our customers’ evolving connectivity needs.

Build the brand that drives our next phase of growth

For almost two decades, Cornerstone’s infrastructure has quietly supported the UK’s mobile networks. Whilst we continue to strengthen that foundation and extend its reach, we’re in an exciting period of acceleration and product development that will see us enable more connectivity and compute to more communities and industries across the UK.

This is a new role

As we accelerate into new products, new markets, and new opportunities, brand will play a defining role in what our success will be. This is a new role, it isn’t about stewardship. It’s about building a brand that actively drives growth.

The Role

You’ll lead brand marketing at Cornerstone, building awareness, trust, and preference with the audiences that matter most, and creating the conditions for demand to grow.

You’ll define how we show up, what we stand for, and how we bring that to life; consistently, creatively, and with impact.

Why This Role Matters

We’re not just growing, we’re evolving.

This role will shape how we’re understood in the market, how we differentiate, and how we win in new spaces.

It’s a chance to build a brand with real commercial impact, and see the results of your work quickly.

What You’ll Do

• Own the brand marketing strategy and roadmap aligned to strategic priorities, core growth, and new products/verticals.
• Create high-impact campaigns that cut through at the top and middle of the funnel.
• Turn strategy into clear positioning, sharp messaging and compelling creative themes.
• Keep the brand “always on” with thought leadership, market education, and trust-building campaigns.
• Build integrated campaigns across launches, category education, and “always‑on” brand.
• Partner with Product, Sales, Content and Performance to turn attention into pipeline.
• Ensure a strong, consistent brand across all channels and key touchpoints.
• Constantly test and refine – measure and optimise tracking awareness, engagement, and market impact.

What You’ll Bring

You’re a B2B brand marketer who knows how to make complex propositions land and drive results.

You can shape smart, multi‑channel campaigns for complex propositions, craft clear positioning and messaging people actually remember, and write briefs creatives love. Most importantly, you get how brand sets the stage for demand generation to do its best work.

You know B2B brand and upper‑funnel marketing inside out, especially launches, new markets, and messaging that sticks. You’re a natural storyteller who can brief brilliantly, bring stakeholders with you, and ship great work without dropping the details. You’ve led brand campaigns before, worked with studios/agencies, and partner smoothly with performance and content teams to turn attention into action.

Why Join Us?

• Reward & Recognition: Competitive salary and an excellent bonus structure.
• Time to Recharge: 30 days’ annual leave.
• Long Term Security: Competitive pension scheme and life insurance.
• Flexibility: Hybrid working to help you balance work and home life.
• Health & Wellbeing: Private medical insurance including dental and optical cover.
• Lifestyle Perks: Cycle to Work scheme, Electric Car scheme, and retail discounts.
• Community & Growth: A generous refer a friend scheme.

Our commitment to Equity, Diversity, and Inclusion (EDI) is fundamental to our success. We strive to cultivate an inclusive environment where every employee feels valued, respected, and empowered. By embracing unique perspectives and experiences, we drive innovation and drive our organisation forward, therefore, we recognise the importance of welcoming applications from candidates of all backgrounds.

We want to ensure everyone is able to present their best self throughout the recruitment process so if you require any adjustments, please let us know.

If this role is of interest to you and you would like to find out more, please do apply with an up to date version of your CV.