Brand Manager - Sudocrem (OTC)

Teva Nederland; Wakefield; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading healthcare company in Wakefield is seeking a Brand Manager for Sudocrem. In this role, you will develop and execute brand strategies, manage partnerships, and drive brand performance. The ideal candidate has experience in brand management within consumer healthcare or FMCG sectors and a strong understanding of marketing channels. This position offers various benefits including private medical insurance and a structured training program.

Benefits

25 days of annual leave

Private medical insurance

Enhanced maternity and paternity leave

Enhanced pension scheme

Structured training and development programme

Qualifications

• Proven experience in brand management within consumer healthcare or FMCG sectors.
• Strong understanding of marketing strategy, campaign execution, and digital channels.
• Experience managing partnerships and cross‑functional projects.

Responsibilities

• Develop and implement the annual brand plan for Sudocrem.
• Monitor brand performance and identify growth opportunities.
• Manage the partnership with Emma's Diary and ensure timely delivery of samples.

Skills

Brand management experience

Marketing strategy

Digital marketing

Partnership management

Project management

Analytical skills

Job description

As Brand Manager for Sudocrem, you will be responsible for developing and executing the local brand strategy to drive growth and market share within the OTC portfolio. This includes leading the local brand planning process, campaign execution, partnership management, global toolkit adaptation, claims development, packaging approvals, and healthcare professional (HCP) engagement. You will manage the end‑to‑end Emma's Diary partnership, and lead activations to ensure strong consumer and professional awareness. Collaboration with cross‑functional teams, external agencies, and the global hub is critical to deliver best‑in‑class execution while maintaining compliance with regulatory standards.

Responsibilities

• Develop and implement the annual brand plan for Sudocrem, aligned with business objectives and consumer insights
• Monitor brand performance and identify opportunities for growth and innovation
• Manage the end‑to‑end partnership with Emma's Diary, including production and supply of samples, digital activations, and campaign execution
• Ensure accurate forecasting and timely delivery of samples and partnership marketing activities
• Work closely with the global hub to localise global campaign assets for the UK market, ensuring compliance, cultural relevance, and brand consistency
• Share local insights and performance feedback with global teams to inform future strategy and toolkit development
• Drive claims development and secure approvals through PAGB and Veeva systems
• Manage packaging updates and ensure compliance with regulatory and brand guidelines
• Develop and deliver educational materials and initiatives to increase awareness among healthcare professionals and pharmacy teams
• Support advocacy programmes to strengthen brand credibility in professional channels
• Oversee digital activations, including paid and organic social campaigns
• Manage agency relationships and monitor performance analytics to optimise campaigns
• Manage brand budgets, including PO raising, spend tracking, and invoice reconciliation
• Ensure compliance with internal processes and external regulatory requirements
• Monitor competitor activity and market trends to inform strategy
• Report on KPIs and ROI for all brand activities, leveraging analytics and insights teams

Qualifications

• Proven experience in brand management within consumer healthcare or FMCG sectors
• Strong understanding of marketing strategy, campaign execution, and digital channels
• Experience managing partnerships and cross‑functional projects
• Familiarity with regulatory processes (PAGB, Veeva) and claims development
• Excellent communication, project management, and analytical skills

Company Mission

Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world's leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization's Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day.

Benefits

• 25 days of annual leave that grows with service, flexibility to purchase additional days, and two dedicated volunteering days each year
• Private medical insurance, life assurance, critical illness cover, and income protection
• Enhanced maternity and paternity leave, sabbaticals and hybrid working policies
• Enhanced pension scheme, access to a discount store, and free financial coaching through Bippit
• Structured training and development programme tailored to your role and department