Brand Manager, Germany: Scale a Global QSR Brand

KFC Corporation; Woking; Hybrid; GBP 54,000 - 82,000; Full time

Job summary

A leading global restaurant brand seeks a Brand Manager in Woking to lead marketing campaigns and manage brand strategy in Germany. Responsibilities include developing creative calendars, overseeing agency partnerships, and supporting franchisees in market execution. The ideal candidate has strong experience in brand management, a deep understanding of consumer behavior, and a creative mindset. This role offers hybrid working, competitive salary, and a range of employee benefits.

Benefits

Company and performance-related bonus

Generous pension with up to 11% contribution

Private healthcare with family cover options

25 days annual holiday allowance

Wellbeing reimbursement fund

Qualifications

• 4–6+ years in brand management or consumer marketing.
• Experience managing end-to-end campaigns and external agencies.
• Strong cultural understanding of Germany.

Responsibilities

• Lead key national campaigns from defining phase to execution.
• Develop the annual brand calendar and manage creative agencies.
• Support franchisees with local store marketing and activation planning.

Skills

Brand management

Consumer marketing

Creative thinking

Commercial judgment

Collaborative working

Job description

A leading global restaurant brand seeks a Brand Manager in Woking to lead marketing campaigns and manage brand strategy in Germany. Responsibilities include developing creative calendars, overseeing agency partnerships, and supporting franchisees in market execution. The ideal candidate has strong experience in brand management, a deep understanding of consumer behavior, and a creative mindset. This role offers hybrid working, competitive salary, and a range of employee benefits.