Brand Manager - Food

JR United Kingdom; Shrewsbury; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the UK food sector is seeking a Brand Manager to drive growth for a flagship brand. The successful candidate will manage brand strategy, oversee product development, and analyze brand performance while collaborating with the Marketing Manager. Candidates with experience in FMCG marketing, particularly in food, are preferred.

Qualifications

• At least 2 years of experience in Brand Marketing within the FMCG industry.
• Experience in the food sector is advantageous.
• Proven success in managing FMCG brands.

Responsibilities

• Manage brand strategy, oversee growth, and expand into new markets.
• Collaborate with the Marketing Manager on marketing plans and budgets.
• Lead brand NPD and manage brand performance and budget.

Skills

Data analysis

Project management

Organizational skills

Marketing knowledge

Job description

We've partnered with one of the biggest food companies in the UK, which owns some of the most well-known brands in the category. They have an impressive brand portfolio and are constantly seeking to innovate their product range and category. They hire high-calibre individuals and work closely with their team on personal development and learning opportunities.

The Role:

As the Brand Manager, you will be responsible for managing one of the company's flagship brands with a focus on driving growth, overseeing brand strategy, and expanding licensing opportunities into new markets. You will collaborate with the Marketing Manager to develop and execute marketing plans within an allocated budget to meet sales, profit, and market share objectives.

This role includes leading brand strategy in the UK, launching new product development (NPD), managing artwork development for packaging, analyzing brand performance regularly, managing the brand budget and P&L, and defining the media strategy for the brand.

Required Experience:

• At least 2 years of experience in Brand Marketing within the FMCG industry; experience in the food sector is advantageous
• Ability to analyze data from Nielsen, Kantar, or IRI
• Ability to work cross-functionally
• Strong project management and organizational skills
• Proven success in managing FMCG brands

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Created on 04/06/2025 by JR United Kingdom