Brand Manager - Food

JR United Kingdom; Derby; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading food company seeks a Brand Manager to oversee a flagship brand's growth and strategy. You'll be responsible for driving brand initiatives, launching products, managing budgets, and collaborating with cross-functional teams. Ideal candidates have FMCG experience, strong data analysis, and project management skills.

Qualifications

• Minimum 2 years of experience in Brand Marketing within FMCG.
• Experience in the food sector is advantageous.
• Proven success in managing FMCG brands.

Responsibilities

• Manage brand strategy, focusing on growth and new product development.
• Collaborate with Marketing Manager on marketing plans within budget.
• Analyze brand performance and manage budget and P&L.

Skills

Data analysis skills

Cross-functional collaboration

Project management

Organizational skills

Job description

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We've partnered with one of the biggest food companies in the UK, which owns some of the most well-known brands in the category. They have an impressive brand portfolio and are constantly seeking to innovate their product range. The company hires high-caliber individuals and offers extensive personal development and learning opportunities.

The Role:

As the Brand Manager, you will be responsible for managing one of the company's flagship brands, focusing on driving growth, developing brand strategy, and expanding licensing opportunities into new markets. You will collaborate closely with the Marketing Manager to create and execute marketing plans within an allocated budget to meet targets for sales, profit, and market share.

Your responsibilities will include leading the brand strategy in the UK, launching new product developments (NPD), overseeing artwork development for packaging, analyzing brand performance regularly, managing the brand budget and P&L, and defining the brand's media strategy.

Required Experience:

• Minimum 2 years of experience in Brand Marketing within the FMCG industry; experience in the food sector is advantageous
• Ability to analyze data from Nielsen, Kantar, or IRI
• Strong cross-functional collaboration skills
• Excellent project management and organizational skills
• Proven success in managing FMCG brands