Brand Manager - Food

JR United Kingdom; Warrington; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading food company in the UK seeks a Brand Manager in Warrington to enhance its flagship brand through strategic development and innovative marketing. This role includes cross-functional project management, brand strategy execution, and performance analysis, suited for a skilled marketer with FMCG experience.

Qualifications

• At least 2 years of experience in Brand Marketing within the FMCG industry.
• Proficiency in analyzing data from Nielsen, Kantar, or IRI.
• Proven success managing FMCG brands.

Responsibilities

• Manage brand strategy, focusing on growth and licensing expansion.
• Collaborate with the Marketing Manager to develop marketing plans.
• Analyze brand performance and oversee the brand budget and P&L.

Skills

Project Management

Organizational Skills

Data Analysis

Cross-functional Collaboration

Job description

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Brand Manager - Food, Warrington, Cheshire

Client: Vertical Advantage

Location: Warrington, Cheshire

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

The Business:

We've partnered with one of the biggest food companies in the UK, owning some of the most well-known brands in the category. They have an extensive brand portfolio and focus on product innovation. They hire high-caliber individuals and support their personal development and learning.

The Role:

As the Brand Manager, you will manage one of the company's flagship brands, focusing on growth, brand strategy, and licensing expansion. You will collaborate with the Marketing Manager to develop and execute marketing plans within an allocated budget to meet sales, profit, and market share targets.

Your responsibilities include leading UK brand strategy, launching new product development (NDP), managing packaging artwork, analyzing brand performance, overseeing the brand budget and P&L, and defining media strategies.

Required Experience:

• At least 2 years of experience in Brand Marketing within the FMCG industry; experience in food is a plus
• Proficiency in analyzing data from Nielsen, Kantar, or IRI
• Ability to work cross-functionally
• Strong project management and organizational skills
• Proven success managing FMCG brands