Brand Manager

Confidential; Leeds; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

Confidential in Leeds is seeking an experienced Brand Manager to own the brand strategy and ensure consistent messaging across consumer touchpoints. This hybrid role requires leading campaigns, managing product launches, and mentoring one direct report, with a clear focus on growth across retail, e-commerce, and digital channels.

You will collaborate with Sales and Product Development, analyse market trends and consumer insights, and oversee budgets to maximise ROI while upholding brand

Qualifications

• Experience in Brand Manager or Product Marketing/Consumer Marketing roles.
• Experience in consumer, FMCG, or personal care sectors.
• Experience managing at least one direct report.
• Strong brand strategy, campaign management, and consumer marketing capabilities.

Responsibilities

• Develop and execute brand strategies to drive awareness, engagement, and revenue growth.
• Lead integrated marketing campaigns across digital, social, retail, and PR channels.
• Manage full product launch lifecycle, from concept through to market execution.
• Analyse market trends, competitor activity, and consumer insights to identify growth opportunities.
• Work closely with sales, product development, and external agency partners.
• Monitor campaign performance and ROI, providing recommendations for continuous improvement.
• Manage and mentor one direct report.
• Ensure brand consistency across all customer touchpoints.
• Oversee marketing budgets and campaign spend.

Skills

Brand strategy

Campaign management

Consumer marketing

Direct report management

Stakeholder management

Data analysis

Agency management

Digital marketing

Education

Marketing degree

Job description

Brand Manager

Location: Leeds (Hybrid Working - 3 days office, 2 days home)
Salary: Up to £50,000 Basic + Company Benefits

Our client is a fast-growing consumer brand with a strong presence across retail, e-commerce, and digital channels. Known for innovation, creativity, and customer-centric product development, they are looking to appoint an experienced Brand Manager to drive brand growth.

As Brand Manager, you will take ownership of the brand strategy, ensuring consistent messaging and execution across all consumer touchpoints. Reporting into Marketing Director you will be responsible for delivering brand campaigns, managing product launches, and leading one direct report.

This is an excellent opportunity for a commercially minded marketing professional with previous brand management experience within consumer products, beauty, FMCG, or retail sectors.

Key Responsibilities:

• Develop and execute brand strategies to drive awareness, engagement, and revenue growth.


• Lead the planning and delivery of integrated marketing campaigns across digital, social, retail, and PR channels.


• Manage the full product launch lifecycle, from concept through to market execution.


• Analyse market trends, competitor activity, and consumer insights to identify growth opportunities.


• Work closely with sales, product development, and external agency partners.


• Monitor campaign performance and ROI, providing recommendations for continuous improvement.


• Manage and mentor one direct report, supporting their development and performance.


• Ensure brand consistency across all customer touchpoints.


• Oversee marketing budgets and campaign spend.

Skills Required:

• Must have proven experience working in a similar Brand Manager or Product Marketing/Consumer Marketing role


• Previous experience working within a consumer, FMCG, or personal care sector is essential


• Experience managing and developing at least one direct report


• Strong understanding of brand strategy, campaign management, and consumer marketing


• Commercially aware with the ability to analyse data and translate insights into action


• Excellent stakeholder management and communication skills


• Experience managing agencies and external partners


• Degree-qualified in Marketing, Business, or a related discipline preferred