Brand Manager

Reed Specialist Recruitment; Leeds; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Company benefits

Job summary

Reed Specialist Recruitment is working with a fast-growing consumer brand to appoint an experienced Brand Manager in Leeds. The role blends brand strategy with hands-on campaign delivery across retail, e-commerce and digital channels, with hybrid working (3 days in office, 2 days at home).

You will own the brand strategy, oversee launches, manage one direct report and ensure consistent messaging. The ideal candidate has consumer products or beauty FMCG experience, strong data interpretation

Qualifications

• Experience in Brand Manager or Product Marketing role.
• Experience in consumer products, FMCG or personal care sectors.
• Experience managing at least one direct report.
• Degree in Marketing, Business or related discipline preferred.
• Strong brand strategy and consumer marketing knowledge.

Responsibilities

• Develop and execute brand strategies to drive awareness, engagement and revenue.
• Lead integrated marketing campaigns across digital, social, retail and PR channels.
• Manage full product launch lifecycle from concept to market execution.
• Analyse market trends, competitor activity and consumer insights.
• Mentor one direct report and oversee brand budgets.
• Ensure brand consistency across customer touchpoints.
• Collaborate with sales, product development and external partners.
• Monitor ROI and optimize campaigns.

Skills

Brand management

Campaign management

Stakeholder management

Data analysis

People management

Marketing strategy

Education

Degree in Marketing or related discipline

Job description

Brand Manager

Location: Leeds (Hybrid Working - 3 days office, 2 days home)

Salary: Up to £50,000 Basic + Company Benefits

Our client is a fast-growing consumer brand with a strong presence across retail, e-commerce, and digital channels. Known for innovation, creativity, and customer-centric product development, they are looking to appoint an experienced Brand Manager to drive brand growth.

As Brand Manager, you will take ownership of the brand strategy, ensuring consistent messaging and execution across all consumer touchpoints. Reporting into Marketing Director,, you will be responsible for delivering brand campaigns, managing product launches, and leading one direct report.

This is an excellent opportunity for a commercially minded marketing professional with previous brand management experience within consumer products, beauty, FMCG, or retail sectors.

Key Responsibilities

• Develop and execute brand strategies to drive awareness, engagement, and revenue growth.
• Lead the planning and delivery of integrated marketing campaigns across digital, social, retail, and PR channels.
• Manage the full product launch lifecycle, from concept through to market execution.
• Analyse market trends, competitor activity, and consumer insights to identify growth opportunities.
• Work closely with sales, product development, and external agency partners.
• Monitor campaign performance and ROI, providing recommendations for continuous improvement.
• Manage and mentor one direct report, supporting their development and performance.
• Ensure brand consistency across all customer touchpoints.
• Oversee marketing budgets and campaign spend.

Skills Required

• Must have proven experience working in a similar Brand Manager or Product Marketing/Consumer Marketing role
• Previous experience working within a consumer, FMCG, or personal care sector is essential
• Experience managing and developing at least one direct report
• Strong understanding of brand strategy, campaign management, and consumer marketing
• Commercially aware with the ability to analyse data and translate insights into action
• Excellent stakeholder management and communication skills
• Experience managing agencies and external partners
• Degree-qualified in Marketing, Business, or a related discipline preferred