Brand Manager

Henderson Brown Recruitment; Wales; On-site; GBP 38,000 - 54,000; Full time

Job summary

Henderson Brown Recruitment is seeking a creative and commercially minded Brand Manager to own one of its key brands in the UK, based in South Wales. You will shape brand strategy, drive new product development and execute impactful marketing campaigns across digital and retail channels.

You will collaborate closely with Sales and cross-functional teams to grow awareness, household penetration and commercial performance while managing budgets and external agency partners.

Qualifications

• Experience in FMCG brand marketing, ideally in food.
• Proven ability to grow brands through digital channels and major retailers.
• Experience in new product development, packaging and launches.
• Strong analytical skills with data-driven decision making.
• Excellent project management and ability to prioritise.
• Creative, innovative thinker with passion for brands.
• Collaborative, commercially minded and able to work independently in a fast-paced environment.

Responsibilities

• Lead brand strategy by developing annual marketing plans to drive sales, awareness and market share.
• Lead campaigns across digital, social media, influencers, advertising and in-store materials.
• Drive innovation through new product development and packaging projects with technical teams.
• Collaborate with Sales to deliver retailer activations, in-store marketing and trade events.
• Manage external agencies and freelancers to ensure brand consistency.
• Turn consumer research and market data (NIQ/Circana) into actionable opportunities.
• Oversee brand assets, guidelines, trademarks and consistent execution.
• Own the marketing budget and maximise return on investment.

Skills

Brand strategy

Campaign management

Analytical thinking

Stakeholder collaboration

Commercial mindset

Tools

NIQ

Circana

MS Office

Job description

Brand Manager

Location: South Wales

Ready to make your mark on a growing brand?

We're working with an ambitious, fast growing FMCG business looking for a creative and commercially minded Brand Manager to take ownership of one of its key brands in the UK, while supporting its continued growth across Europe.

This is an exciting opportunity to join an agile, innovative business with big ambitions, where you can shape brand strategy, lead new product development and deliver impactful marketing campaigns. You'll have the opportunity to make a real difference, working closely with Sales and wider teams to drive brand awareness, household penetration and commercial growth.

What you'll be doing

• Lead brand strategy: Develop and deliver annual marketing plans to drive sales, awareness and market share.


• Bring the brand to life: Lead campaigns across digital, social media, influencers, advertising and point-of-sale materials.


• Drive innovation: Lead new product development and packaging projects, working closely with technical and product development teams.


• Work commercially: Partner with Sales to deliver retailer activations, in-store marketing and trade events.


• Manage agency partners: Build strong relationships with creative agencies and freelancers.


• Turn insights into action: Use consumer research and market data, including NIQ and Circana, to identify opportunities and shape brand plans.


• Manage brand assets: Oversee brand guidelines, trademarks and consistent brand execution.


• Own the budget: Manage marketing investment effectively to maximise return and support growth.

What we're looking for

• Experience in FMCG brand marketing, ideally within food.


• A proven track record of growing brands through digital marketing and major retail channels.


• Experience in new product development, packaging and product launches.


• Strong analytical skills, with the ability to turn data into actionable insights.


• Excellent project management skills and the ability to manage competing priorities.


• A creative, innovative thinker with a genuine passion for brands.


• A collaborative, commercially minded approach and the confidence to work independently in a fast paced environment.


• Strong Microsoft Office skills.

Why join?

• Make a real impact: Take ownership of a growing brand and help shape its future.


• Be part of an ambitious business: Join a fast-moving organisation with exciting growth plans.


• Get involved in innovation: Play a key role in developing new products and bringing fresh ideas to market.


• Enjoy an agile culture: Work collaboratively, make decisions quickly and see the direct impact of your work.


• Develop your career: Build your experience and take on responsibility as the business continues to grow.

If you're a hands on FMCG marketer who loves building brands, driving innovation and delivering commercial results, we'd love to hear from you