Brand Growth Lead – D2C & Subscriptions

Propel; Norwich; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Private medical cover

Matched pension

Enhanced holiday

Job summary

Propel is a fast-growing UK subscription brand seeking a Brand Manager to lead a category-defining refresh and multi-channel campaigns. You will own the brand strategy from refresh to rollout, coordinating internal teams and agencies to land high-impact creative and messaging.

The role focuses on driving conversions across channels, ensuring on-brand comms, and helping the business scale with new channel launches including paid social and TV. A strategic, hands-on leader will thrive here.

Qualifications

• Experience as a Brand Manager or in a similar role, ideally in D2C/subscription.
• Proven track record delivering brand campaigns across multiple channels.
• Comfortable working cross-functionally with sales, digital, CRM and customer teams.
• Strong tone-of-voice instincts and ability to land with an audience.
• Ambitious and seeking growth into a bigger brand role.

Responsibilities

• Own delivery of a live brand refresh from strategy through to roll-out.
• Analyze the website customer journey, run tests to lift conversions.
• Ensure all communications are on-brand across channels.
• Support launch into new channels including paid/organic social, door drop, TV.
• Manage budgets and act as go-to for brand delivery challenges.
• Collaborate with in-house teams and agencies; directing role.

Job description

Propel is a fast-growing UK subscription brand seeking a Brand Manager to lead a category-defining refresh and multi-channel campaigns. You will own the brand strategy from refresh to rollout, coordinating internal teams and agencies to land high-impact creative and messaging.

The role focuses on driving conversions across channels, ensuring on-brand comms, and helping the business scale with new channel launches including paid social and TV. A strategic, hands-on leader will thrive here.