Founding Growth Marketer - DTC & Subscriptions

Growth & Company; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Growth & Company is seeking the founding Product Marketer for its fast-growing DTC wellbeing brand in the UK. You will lead growth strategy with the Director of Growth, own the UK plan, and drive customer acquisition through performance channels and creative storytelling.

Ideal candidates have DTC or subscription experience, a proven growth track record, and the energy to build the function from the ground up in a high-growth environment.

Qualifications

• Experience in DTC or subscription business models.
• Strong track record in driving growth and acquiring customers.
• Ability to own and execute growth initiatives end-to-end.

Responsibilities

• Set the Growth Marketing strategy with the Director of Growth and execute it.
• Define UK growth strategy, budget, forecast and operating plan.
• Plan acquisition strategies via performance marketing channels (e.g., Meta) and manage creative concepts, influencers and affiliates.
• Bring the product to life through compelling adverts, PR and copy.
• Own and drive profitability and revenue growth for UK market from the ground up.

Skills

Growth marketing

Performance marketing

Customer acquisition

DTC / subscription

Storytelling / copywriting

Job description

Growth & Company is seeking the founding Product Marketer for its fast-growing DTC wellbeing brand in the UK. You will lead growth strategy with the Director of Growth, own the UK plan, and drive customer acquisition through performance channels and creative storytelling.

Ideal candidates have DTC or subscription experience, a proven growth track record, and the energy to build the function from the ground up in a high-growth environment.