Growth Leader — Ecommerce & Subscriptions (D2C)

Better Placed; West Midlands; On-site; GBP 90,000 - 140,000; Full time

Job summary

Better Placed is seeking an ambitious Head of Ecommerce & Growth for a consumer subscription brand with significant scaling opportunities. You will own the digital and commercial growth agenda, shape the growth plan, drive profitability and build a high-performing ecommerce function.

Initially hands-on, you’ll work across strategy and execution before expanding the team as the business grows, leading between ecommerce, CRM, loyalty, pricing, bundles, and marketplace expansion on Amazon and

Qualifications

• Experience in a senior ecommerce or growth role within a D2C consumer brand.
• Commercially astute, confident owning budgets, margins, CAC, LTV and P&L performance.
• Strong knowledge of ecommerce platforms - ideally Shopify
• A genuinely hands-on operator who is happy rolling up their sleeves and getting things done.
• An entrepreneurial mindset, comfortable with pace, change and a fast-moving environment.
• An engaging people leader who can bring energy, confidence and accountability to a team.

Responsibilities

• Commercial ownership: Own ecommerce performance, trading, budgets, forecasting and the three-year growth plan.
• Ecommerce & trading: Optimising conversion, pricing, bundles, promotions and customer experience (Shopify experience is a bonus)
• Subscription growth: Drive subscriber acquisition, retention, reduce churn and maximise LTV.
• Performance marketing: Own acquisition strategy KPIs, including CAC, LTV and AOV
• CRM & loyalty: Develop customer lifecycle marketing, retention strategies and loyalty initiatives.
• Channel expansion: Develop marketplace opportunities across Amazon and TikTok Shop.
• Customer experience: Oversee customer service and improve the end-to-end customer journey.
• Leadership: Manage a small team and third parties, with the opportunity to build out capabilities as the business grows.

Job description

Better Placed is seeking an ambitious Head of Ecommerce & Growth for a consumer subscription brand with significant scaling opportunities. You will own the digital and commercial growth agenda, shape the growth plan, drive profitability and build a high-performing ecommerce function.

Initially hands-on, you’ll work across strategy and execution before expanding the team as the business grows, leading between ecommerce, CRM, loyalty, pricing, bundles, and marketplace expansion on Amazon and