Head of Ecommerce and Growth

Better Placed; West Midlands; On-site; GBP 90,000 - 140,000; Full time

Job summary

Better Placed is seeking an ambitious Head of Ecommerce & Growth for a consumer subscription brand with significant scaling opportunities. You will own the digital and commercial growth agenda, shape the growth plan, drive profitability and build a high-performing ecommerce function.

Initially hands-on, you’ll work across strategy and execution before expanding the team as the business grows, leading between ecommerce, CRM, loyalty, pricing, bundles, and marketplace expansion on Amazon and

Qualifications

• Experience in a senior ecommerce or growth role within a D2C consumer brand.
• Commercially astute, confident owning budgets, margins, CAC, LTV and P&L performance.
• Strong knowledge of ecommerce platforms - ideally Shopify
• A genuinely hands-on operator who is happy rolling up their sleeves and getting things done.
• An entrepreneurial mindset, comfortable with pace, change and a fast-moving environment.
• An engaging people leader who can bring energy, confidence and accountability to a team.

Responsibilities

• Commercial ownership: Own ecommerce performance, trading, budgets, forecasting and the three-year growth plan.
• Ecommerce & trading: Optimising conversion, pricing, bundles, promotions and customer experience (Shopify experience is a bonus)
• Subscription growth: Drive subscriber acquisition, retention, reduce churn and maximise LTV.
• Performance marketing: Own acquisition strategy KPIs, including CAC, LTV and AOV
• CRM & loyalty: Develop customer lifecycle marketing, retention strategies and loyalty initiatives.
• Channel expansion: Develop marketplace opportunities across Amazon and TikTok Shop.
• Customer experience: Oversee customer service and improve the end-to-end customer journey.
• Leadership: Manage a small team and third parties, with the opportunity to build out capabilities as the business grows.

Job description

We’re looking for an ambitious, commercially driven Head of Ecommerce & Growth to join a consumer subscription brand who have significant opportunity to scale.

This is a pivotal leadership role, taking ownership of the digital and commercial growth agenda, with subscription at the heart of the strategy. You’ll have the opportunity to shape the growth plan, drive profitability and build a high-performing ecommerce function.

Initially this will be a very hands-on role, working across strategy and execution before building out the team as the business grows.

The Role

• Commercial ownership: Own ecommerce performance, trading, budgets, forecasting and the three-year growth plan.
• Ecommerce & trading: Optimising conversion, pricing, bundles, promotions and customer experience (Shopify experience is a bonus)
• Subscription growth: Drive subscriber acquisition, retention, reduce churn and maximise LTV.
• Performance marketing: Own acquisition strategy KPIs, including CAC, LTV and AOV
• CRM & loyalty: Develop customer lifecycle marketing, retention strategies and loyalty initiatives.
• Channel expansion: Develop marketplace opportunities across Amazon and TikTok Shop.
• Customer experience: Oversee customer service and improve the end-to-end customer journey.
• Leadership: Manage a small team and third parties, with the opportunity to build out capabilities as the business grows.

The Person

• Experience in a senior ecommerce or growth role within a D2C consumer brand.
• Commercially astute, confident owning budgets, margins, CAC, LTV and P&L performance.
• Strong knowledge of ecommerce platforms - ideally Shopify
• A genuinely hands-on operator who is happy rolling up their sleeves and getting things done.
• An entrepreneurial mindset, comfortable with pace, change and a fast-moving environment.
• An engaging people leader who can bring energy, confidence and accountability to a team.

We’re looking for someone who combines strategic thinking with a bias for action. This role will suit someone with a hunger to build, lead and make a measurable commercial impact.