Growth Marketing Specialist – D2C & Subscriptions (Hybrid)

Bower Collective; Bath; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

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Flexible hybrid working

33 days holiday

Cycle to Work

Employee discount

Job summary

Bower Collective is a fast-growing D2C subscription brand and a B Corp focused on eliminating plastic waste. This role sits in growth, running our day-to-day performance marketing across Meta, Google, Amazon and affiliate networks – building, launching and optimising campaigns, managing budgets, and executing our test-and-learn roadmap across acquisition and retention.

We’re seeking a hands-on performance marketer with at least three years’ D2C experience who thrives on platform work.

Qualifications

• At least 3 years’ hands-on performance marketing experience at a D2C brand.
• Proven ability to grow metrics while controlling CAC and ROAS.
• Strong analytics using GA4, Sheets/Excel.
• Experience with Meta Ads Manager and Google Ads.
• Familiarity with Shopify and Recharge is a plus.

Responsibilities

• Run and optimise paid campaigns across Meta, Google, Amazon and affiliates.
• Manage budgets, pacing, and weekly/monthly CAC, ROAS and payback targets.
• Deliver and report on a test-and-learn roadmap across audiences, creative and offers.
• Support retention, reduce churn, grow LTV, and win back lapsed subscribers.
• Collaborate with brand, product and engineering teams to ensure tracking is accurate.
• Provide weekly performance insights and recommended next steps.

Skills

Paid ads management

Meta Ads Manager

Google Ads

D2C brand experience

Campaign testing

Analytics

Tools

GA4

Sheets/Excel

Shopify

Recharge

Job description

Bower Collective is a fast-growing D2C subscription brand and a B Corp focused on eliminating plastic waste. This role sits in growth, running our day-to-day performance marketing across Meta, Google, Amazon and affiliate networks – building, launching and optimising campaigns, managing budgets, and executing our test-and-learn roadmap across acquisition and retention.

We’re seeking a hands-on performance marketer with at least three years’ D2C experience who thrives on platform work.