Brand & Fan Experience Lead — Matchday & Events

BRIGHTON & HOVE ALBION FOOTBALL CLUB; Kingston Buci; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

Reasonable adjustments

Job summary

Brighton & Hove Albion FC is seeking a Brand & Fan Experience Executive to elevate matchday and non-matchday experiences at the American Express Stadium. In this role you will spearhead fanzone activities, immersive experiences and partner activations while ensuring smooth logistics and a standout fan journey.

You will work across data and email platforms to gather insights, coordinate supplier risk assessments, parking, mascots, and fan interactions, transforming insights into growth of our

Responsibilities

• Lead fanzone activities and immersive fan experiences.
• Coordinate partner activations and non-matchday events.
• Manage supplier risk assessments and parking logistics.
• Look after mascots Gully and Sally and other fan-facing elements.
• Engage with fans, gather feedback and translate insights into audience growth and brand improvement.

Job description

Brighton & Hove Albion FC is seeking a Brand & Fan Experience Executive to elevate matchday and non-matchday experiences at the American Express Stadium. In this role you will spearhead fanzone activities, immersive experiences and partner activations while ensuring smooth logistics and a standout fan journey.

You will work across data and email platforms to gather insights, coordinate supplier risk assessments, parking, mascots, and fan interactions, transforming insights into growth of our