Fan Experience & Brand Activation Lead

Brighton & Hove Albion Football Club; Falmer; On-site; GBP 21,000 - 30,000; Full time

Benefits offered by this job

Disability Confident employer

Job summary

Brighton & Hove Albion FC is seeking a Brand & Fan Experience Executive to drive engaging fan experiences at the American Express Community Stadium. You will lead fanzone activities, immersive experiences, and partner activations, while also orchestrating non-matchday events to elevate the club’s brand.

You’ll balance creative ideas with strong planning, coordinating with suppliers, venues, and teams to ensure a seamless matchday and fan experience.

Qualifications

• Experience delivering engaging fan experiences and events.
• Ability to plan, manage budgets, and coordinate multiple stakeholders.
• Strong communication and organizational skills.

Responsibilities

• Lead fan zones, immersive experiences, and partner activations.
• Coordinate non-matchday events and fan engagement programs.
• Coordinate supplier risk assessments, parking logistics, and mascot care.
• Engage fans, gather feedback, and develop strategies to grow the audience and brand.

Skills

Fan engagement

Event coordination

Project management

Stakeholder communication

Data analysis

Tools

CRM system

Email marketing

Job description

Brighton & Hove Albion FC is seeking a Brand & Fan Experience Executive to drive engaging fan experiences at the American Express Community Stadium. You will lead fanzone activities, immersive experiences, and partner activations, while also orchestrating non-matchday events to elevate the club’s brand.

You’ll balance creative ideas with strong planning, coordinating with suppliers, venues, and teams to ensure a seamless matchday and fan experience.