Brand & Fan Experience Executive

Brighton & Hove Albion Football Club; Brighton; On-site; GBP 25,000 - 35,000; Full time

Job summary

Brighton & Hove Albion Football Club is seeking a proactive events-focused team member to elevate the matchday and non-matchday fan experience. You will spearhead fanzone activities, immersive experiences and partner activations, while managing behind-the-scenes logistics, supplier risk assessments and parking coordination.

The role emphasizes engaging with fans, gathering feedback, and using data-driven insights to grow our audience and strengthen the club brand across both men’s and

Qualifications

• Experience delivering engaging fan experiences
• Strong organization, planning and prioritization skills
• Ability to use data and research to inform strategies

Responsibilities

• Lead fanzone activities, immersive experiences and partner activations for matchdays
• Coordinate non-matchday events and ensure smooth delivery from supplier risk assessments to parking logistics
• Look after mascots and enhance fan engagement by collecting feedback and driving audience growth

Skills

Fan engagement

Event planning

Data-driven

Tools

Email platforms

Job description

Score your next career goal with us

Step up and bring matchday magic to life for both our men's and women's first teams! In this dynamic role, you’ll spearhead vibrant fanzone activities, immersive experiences and partner activations. Beyond the pitch, you'll orchestrate non-matchday events. We need someone who can handle the crucial behind-the-scenes details from supplier risk assessments and parking logistics to looking after our beloved mascots, Gully and Sally! Ultimately, you’ll be on the front lines engaging with fans, gathering feedback, and constantly innovating ways to elevate the experience, grow our audience, and build the brand.

Could this be you?

You are driven by a genuine passion to constantly improve the matchday experience. But you also know that delivering the magic takes serious organization. You balance your big, creative ideas with top-tier planning and prioritizing skills. You don't just guess what the fans want, you use your experience with data, research, and email platforms to uncover real insights and execute strategies that grow our audience.