Brand & Fan Experience Lead - Matchday & Events

Brighton & Hove Albion FC; Brighton; On-site; GBP 34,000 - 45,000; Full time

Job summary

Brighton & Hove Albion FC is seeking a Brand & Fan Experience Executive to elevate matchday and non-matchday experiences at the American Express Stadium. You will lead fanzone activities, immersive experiences, and partner activations, coordinating logistics, suppliers, and parking to ensure seamless delivery.

The role blends creativity with strong planning and data-driven insights to grow the club's audience and strengthen the brand, including engaging with fans, gathering feedback, and

Responsibilities

• Lead fanzone activities, immersive experiences and partner activations.
• Orchestrate non-matchday events and handle logistics from supplier risk assessments to parking.
• Look after mascots and engage with fans to gather feedback and insights.
• Use data and emails platforms to uncover insights and execute audience growth strategies.
• Collaborate with teams to grow the club's audience and strengthen the brand.

Job description

Brighton & Hove Albion FC is seeking a Brand & Fan Experience Executive to elevate matchday and non-matchday experiences at the American Express Stadium. You will lead fanzone activities, immersive experiences, and partner activations, coordinating logistics, suppliers, and parking to ensure seamless delivery.

The role blends creativity with strong planning and data-driven insights to grow the club's audience and strengthen the brand, including engaging with fans, gathering feedback, and