Brand Counter Lead: Elevate Sales & Service

The Estée Lauder Companies Inc.; Greater London; On-site; GBP 32,000 - 43,000; Full time

Job summary

The Estée Lauder Companies Inc. is seeking a Counter Lead in London-style retail environment to drive sales, maintain brand standards, and oversee daily store operations.

You will ensure consumer-focused service, manage stock, and execute local marketing aligned with retailer activity. You will stay updated with product knowledge, deliver a premium consumer experience, and act as a brand ambassador across all touchpoints.

Qualifications

• Experience in a fast-paced retail and/or consumer facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of industry.
• Effective communication, organisation and prioritisation skills.

Responsibilities

• Reflect a credible and professional Brand image to all internal and external consumers at all times.
• Maximise sales through selling, providing excellent service and retail standards.
• Contribute to efficiencies through adhering to store/Brand/Company Procedures and guidelines.
• Understand daily/weekly targets.
• Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.
• Keep up to date with competitor activities and missed opportunities.
• Effectively social media, leveraging opportunities to drive the business, protect and enhance the Brand image.
• Deliver the Brand Strategy, ensuring the delivery of an effective local plan.
• Plan and implement local marketing & events initiatives, aligned to Retailer activity.
• Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture.
• Be an Ambassador for the Brand - lead the way to ensure Brand values are represented and bought to life.
• Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate.
• Use digital tools to ensure knowledge is kept up to date.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs. Operations
• Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
• Review retail standards on a daily basis ensuring they are maintained to the required standard.
• Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes.
• Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk.
• Ensure all information requests are fulfilled accurately, within deadlines set.
• Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed.
• Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to.
• Ensures that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.

Skills

Retail experience

Customer service

Communication skills

Organisational skills

Prioritisation

Job description

The Estée Lauder Companies Inc. is seeking a Counter Lead in London-style retail environment to drive sales, maintain brand standards, and oversee daily store operations.

You will ensure consumer-focused service, manage stock, and execute local marketing aligned with retailer activity. You will stay updated with product knowledge, deliver a premium consumer experience, and act as a brand ambassador across all touchpoints.