Brand Counter Lead - Elevate Sales & Service

The Estée Lauder Companies Inc.; Manchester; On-site; GBP 23,000 - 32,000; Full time

Job summary

The Estée Lauder Companies Inc. is seeking a Counter Lead to drive sales turnover and market share while maintaining a consumer-first approach.

The role focuses on presenting a professional brand image, delivering excellent service, and aligning with Brand and Company procedures. You will manage local marketing and events initiatives, collaborate with teams, and ensure high standards of visual merchandising, stock control, and audit readiness.

Qualifications

• Experience in a fast-paced retail and/or consumer facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of industry.
• Effective communication, organisation and prioritisation skills.

Responsibilities

• Reflect a credible and professional Brand image to all consumers at all times.
• Maximise sales through selling, providing excellent service and retail standards.
• Understand daily/weekly targets and work towards them.
• Be aware of additional sales avenues such as events, Omni and digital channels.
• Keep up to date with competitor activities and opportunities.
• Leverage social media to drive the business and protect the Brand image.
• Deliver the Brand Strategy and local plan.
• Deliver excellence in service with measurable improvements.
• Be an ambassador for the Brand and ensure Brand values are represented.
• Ensure refunds and complaints are handled per company guidelines and involve Area Manager when needed.
• Use digital tools to keep knowledge up to date.
• Deliver consumer recruitment and retention strategies.
• Develop knowledge of product to ensure industry-leading experiences.

Skills

Retail experience

Communication skills

Organisation & prioritisation

Commercial awareness

Job description

The Estée Lauder Companies Inc. is seeking a Counter Lead to drive sales turnover and market share while maintaining a consumer-first approach.

The role focuses on presenting a professional brand image, delivering excellent service, and aligning with Brand and Company procedures. You will manage local marketing and events initiatives, collaborate with teams, and ensure high standards of visual merchandising, stock control, and audit readiness.