Brand Content Manager - Topshop/Topman

Votre Sommelier; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company is looking for a content marketing expert to develop and execute brand content across various channels. This role involves collaboration with creative teams to enhance customer engagement and loyalty for their iconic brands. The ideal candidate is proactive, innovative, and passionate about digital content creation, with a strong portfolio to demonstrate their skills.

Benefits

Employee discount

Personal development opportunities

Employee sample sales

Access to LinkedIn Learning resources

25 days paid annual leave

Discretionary performance-related bonus

Private medical care

Flexible benefits allowance

Qualifications

• Experience in developing engaging brand messages across multiple channels.
• Proficient in social media management tools and video editing software.

Responsibilities

• Lead the planning and execution of all brand content initiatives.
• Monitor content performance and suggest scalable solutions.
• Collaborate with marketing, design, product, and trading teams.

Skills

Creativity

Communication

Collaboration

Tools

Social Media Management Tools

Video Editing Software

Job description

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the brands have over 2 million customers globally through the ASOS platform and generate approximately £200 million in sales. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.

Following the formation of a joint venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone, cross-functional team dedicated to unlocking the growth potential of the TOPSHOP and TOPMAN brands. These brands will benefit from ASOS's infrastructure and resources while maintaining creative freedom and agility as standalone brands.

Over the next 12 months, TOPSHOP and TOPMAN will expand their offline and online retail presence, including the launch of Topshop.com and new wholesale partnerships.

The Role

We are seeking a content marketing expert to plan, manage, and execute innovative brand content across all channels, including Topshop.com, social media, and in-store activations. You will develop and maintain collaborative relationships with ASOS studios and creative services to ensure brand message consistency and create innovative content solutions to maximize customer engagement and loyalty for TOPSHOP/TOPMAN.

The role is based in our London HQ and reports to the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support full-funnel marketing activities and collaborate cross-functionally with design, product, and trading teams.

What You'll Be Doing

1. Lead the planning and execution of all brand content initiatives across multiple channels.
2. Ensure branded content is distinctly recognizable as TOPSHOP/TOPMAN.
3. Manage budgets to ensure spend aligns with key KPI-driven activities.
4. Monitor content performance continuously and suggest scalable solutions to exceed metrics.
5. Identify emerging trends and technologies to keep the brand at the forefront of innovation.
6. Collaborate with the broader marketing team to develop and deliver the editorial tone of voice across all channels.

About ASOS

ASOS is an online retailer for fashion lovers worldwide, dedicated to empowering customers to be their authentic selves. We foster an inclusive environment, are members of Inclusive Companies, are Disability Confident Committed, and have signed the Business in the Community Race at Work Charter. We ranked 8th in the Inclusive Top 50 Companies Employer list.

If you need adjustments during the application process, please contact our Talent team to let us know how we can support you.

Who We'd Like to Meet

• Proactive, creative, and innovative individuals with experience in developing engaging brand messages across multiple channels.
• Passionate about creating digital content, with a strong portfolio demonstrating creativity and innovation.
• Proficient in social media management tools and video editing software.
• Knowledgeable about social media algorithms and best practices.
• Experienced in analyzing and evaluating content performance.
• Excellent communication skills and collaborative mindset to work with marketing, design, product, and trading teams.

What's in It for You?

• Employee discount (hello ASOS discount!)
• Personal development opportunities through ASOS Develops
• Employee sample sales
• Access to extensive LinkedIn Learning resources
• 25 days paid annual leave plus an extra celebration day
• Discretionary performance-related bonus scheme
• Private medical care
• Flexible benefits allowance, which can be taken as extra cash or used for other benefits