Brand Content Manager - Topshop/Topman

TN United Kingdom; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading fashion brand is looking for a Brand Content Manager to create and manage innovative content across all channels. This role involves collaborating with various teams to enhance customer engagement and loyalty for Topshop and Topman. The ideal candidate will be proactive and possess a strong portfolio in digital content creation.

Benefits

Employee discount

Personal development opportunities

Employee sample sales

Access to LinkedIn learning materials

25 days paid annual leave

Discretionary performance-related bonus

Private medical care

Flexible benefits allowance

Qualifications

• Experience in developing brand messages through engaging content.
• Strong portfolio showcasing creative content.

Responsibilities

• Lead planning and execution of brand content initiatives.
• Manage budgets ensuring alignment with KPI-driving activity.
• Analyze and evaluate content performance.

Skills

Creative

Innovative

Communication

Tools

Social Media Management Tools

Video Editing Software

Job description

Brand Content Manager - Topshop/Topman, London

Client: ASOS

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 6ba5b58f311c

Job Views: 3

Posted: 15.05.2025

Expiry Date: 29.06.2025

Job Description

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of approximately £200m. Our mission is to unlock the best of fashion for everyone with creativity and innovation at our core.

Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.

The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.

The Role

We are seeking a content marketing expert to plan, manage, and execute the creation and delivery of innovative brand content for use across all channels including Topshop.com, social media, and in-store activations. You will develop and maintain collaborative relationships with ASOS studios and creative services to ensure consistency of the brand message and build innovative solutions for additional content development to maximize customer engagement and loyalty for the iconic TOPSHOP/TOPMAN brands.

The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities, as well as cross-functionally with the design, product, and trading teams.

What you'll be doing...

• Lead the planning and execution of all brand content initiatives across a wide range of channels.
• Ensure branded content is ‘branded’ – that it is identifiably TOPSHOP/TOPMAN.
• Manage and allocate budgets ensuring spend aligns with key KPI-driving activity.
• Continuously monitor and suggest solutions for content at scale ensuring it exceeds performance metrics.
• Identify emerging trends and technologies to ensure we are at the forefront of innovation and testing.
• Work with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels.

Qualifications

Who we'd like to meet...

• Proactive, creative, and innovative with experience in developing brand messages through engaging content across a range of channels.
• Passion for creating digital content with a strong portfolio showcasing creative, innovative content across various forms.
• Proficiency in social media management tools and video editing software.
• Understanding of social media algorithms and best practices.
• Track record of analyzing and evaluating content performance.
• Strong communication skills and a desire to work collaboratively with the broader customer marketing team and cross-functionally with design, product, and trading teams to support both short-term and long-term goals.

Additional Information

What’s in it for you?

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day
• Discretionary performance-related bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits