TOPSHOP TOPMAN - Brand Content Lead

Votre Sommelier; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A forward-thinking company is on the hunt for a content marketing expert to drive innovative brand content across multiple channels. This exciting role involves collaborating with a dynamic team to enhance customer engagement for the iconic TOPSHOP/TOPMAN brands. As part of a standalone cross-functional team within ASOS, you will have the opportunity to shape the brand's messaging and explore new creative avenues. With a focus on creativity and innovation, you will be at the forefront of developing engaging content that resonates with a global audience. If you are passionate about digital content and eager to make an impact, this role offers a fantastic opportunity to thrive in a vibrant environment.

Benefits

Employee Discount

Personal Development Opportunities

Employee Sample Sales

Access to LinkedIn Learning Materials

25 Days Paid Annual Leave

Discretionary Bonus Scheme

Private Medical Care

Flexible Benefits Allowance

Qualifications

• Experience in developing brand messages through engaging content.
• Strong portfolio showcasing creative digital content.

Responsibilities

• Lead planning and execution of brand content initiatives.
• Monitor content performance and suggest improvements.

Skills

Content Marketing

Social Media Management

Video Editing

Brand Messaging

Performance Analysis

Education

Bachelor's Degree in Marketing or Related Field

Tools

Social Media Management Tools

Video Editing Software

Job description

We are seeking a content marketing expert to plan, manage, and execute the creation and delivery of innovative brand content for use across all channels, including Topshop.com, social media, and in-store activations. You will develop and maintain collaborative relationships with ASOS studios and creative services to ensure consistency of the brand message and build innovative solutions for additional content development to maximize customer engagement and loyalty for the iconic TOPSHOP/TOPMAN brands.

The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities, as well as cross-functionally with the design, product, and trading teams.

The Role

• Lead the planning and execution of all brand content initiatives across a wide range of channels.
• Ensure branded content is identifiably TOPSHOP/TOPMAN.
• Manage and allocate budgets ensuring spend aligns to key KPI-driving activity.
• Continuously monitor and suggest solutions for content at scale ensuring it exceeds performance metrics.
• Identify emerging trends and technologies ensuring we are at the forefront of innovation and testing.
• Work with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels.

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c200m. Our mission is to unlock the best of fashion for everyone with creativity and innovation at our core.

Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.

The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands' offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.

We are looking for exceptional candidates with the following strengths:

• Proactive, creative, and innovative with experience in developing brand messages through engaging content across a range of channels.
• Passion for creating digital content with a strong portfolio showcasing creative, innovative content across a variety of forms.
• Proficiency in social media management tools and video editing software.
• Understanding of social media algorithms and best practices.
• Track record of analyzing and evaluating content performance.
• Strong communication skills and desire to work collaboratively with the broader customer marketing team and cross-functionally with design, product, and trading teams to support short-term and long-term goals.

What's in it for you?

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day
• Discretionary performance-related bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits.