Brand Content Manager - Topshop/Topman

ASOS.com; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading fashion retailer is looking for a content marketing expert to enhance brand messaging and customer engagement for TOPSHOP and TOPMAN. The role involves planning and executing innovative content strategies across various channels, collaborating with creative teams, and ensuring brand consistency. The ideal candidate will have a strong portfolio, excellent communication skills, and a passion for digital content creation. This position is based in London and offers various employee benefits including discounts and personal development opportunities.

Benefits

Employee discount

Personal development opportunities

Employee sample sales

Access to LinkedIn learning materials

25 days paid annual leave

Discretionary performance related bonus

Private medical care scheme

Flexible benefits allowance

Qualifications

• Experience in developing brand messages through engaging content.
• Strong portfolio showcasing creative, innovative content.
• Track record of analysing and evaluating content performance.

Responsibilities

• Lead planning and execution of brand content initiatives.
• Manage budgets ensuring alignment with KPI-driving activity.
• Identify emerging trends and technologies for innovation.

Skills

Creativity

Communication

Analytical Skills

Tools

Social Media Management Tools

Video Editing Software

Job description

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone with creativity and innovation at our core.

Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.

The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.

THE ROLE

We are seeking a content marketing expert to plan, manage and execute the creation and delivery of innovative brand content for use across all channels including Topshop.com, social media and in-store activations. You will develop and maintain collaborative relationships with ASOS studios and creative services to ensure consistency of the brand message and build innovative solutions for additional content development to maximise customer engagement and loyalty for the iconic TOPSHOP/TOPMAN brands.

The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities, as well as cross-functionally with the design, product and trading teams.

What You'll Be Doing...

1. Lead the planning and execution of all brand content initiatives across a wide range of channels.
2. Ensure branded content is ‘branded’ – that it is identifiably TOPSHOP/TOPMAN.
3. Manage and allocate budgets ensuring spend aligns to key KPI-driving activity.
4. Continuously monitor and suggest solutions for content at scale ensuring it exceeds performance metrics.
5. Identify emerging trends and technologies ensuring we are at the forefront of innovation and testing.
6. Work with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels.

Qualifications

Who we'd like to meet...

1. Proactive, creative and innovative with experience in developing brand messages through engaging content across a range of channels.
2. Passion for creating digital content with a strong portfolio showcasing creative, innovative content across a variety of forms.
3. Proficiency in social media management tools and video editing software.
4. Understanding of social media algorithms and best practices.
5. Track record of analysing and evaluating content performance.
6. Strong communication skills and desire to work collaboratively with broader customer marketing team and cross-functionally with design, product and trading teams to support short-term and long-term goals.

Additional Information

What’s in it for you?

1. Employee discount (hello ASOS discount!)
2. ASOS Develops (personal development opportunities across the business)
3. Employee sample sales
4. Access to a huge range of LinkedIn learning materials
5. 25 days paid annual leave + an extra celebration day
6. Discretionary performance related bonus scheme
7. Private medical care scheme
8. Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits