Brand Content Manager - Topshop/Topman

Votresommelier; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading company in fashion seeks a Brand Content Manager to drive innovative content across channels for TOPSHOP and TOPMAN. This role involves collaboration with marketing professionals to enhance customer engagement and loyalty. The ideal candidate will possess creativity, strong communication skills, and experience in digital content creation. Enjoy benefits like employee discounts, personal development opportunities, and a performance bonus scheme.

Benefits

Employee discount

Personal development opportunities

Sample sales access

LinkedIn learning resources

25 days annual leave plus a celebration day

Performance bonus scheme

Private medical care

Flexible benefits allowance

Qualifications

• Proven experience in developing engaging brand messages.
• Strong portfolio showcasing digital content creation.

Responsibilities

• Lead the planning and execution of brand content initiatives.
• Monitor and optimize content performance.
• Identify emerging trends and technologies for innovation.

Skills

Creativity

Communication

Social Media Management

Content Creation

Analytical Skills

Tools

Video Editing Software

Social Media Management Tools

Job description

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About TOPSHOP and TOPMAN

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, they have over 2 million customers worldwide through the ASOS platform, generating approximately £200m in sales. Their mission is to unlock the best of fashion for everyone, emphasizing creativity and innovation.

Following a joint venture between ASOS and HEARTLAND in October 2024, ASOS is creating a dedicated cross-functional team to unlock the growth potential of TOPSHOP and TOPMAN. The brands will benefit from ASOS infrastructure while maintaining creative independence.

In the coming year, TOPSHOP and TOPMAN aim to expand both offline and online retail presence, including launching Topshop.com and establishing new wholesale partnerships.

The Role

We seek a content marketing expert to plan, manage, and execute innovative brand content across all channels, including Topshop.com, social media, and in-store activations. You will collaborate with ASOS studios and creative services to ensure brand message consistency and develop solutions to maximize customer engagement and loyalty.

The role is based in London and reports to the Head of Customer & Marketing for Topshop & Topman. You will work with a team of marketing professionals and cross-functionally with design, product, and trading teams.

Key Responsibilities

1. Lead the planning and execution of brand content initiatives across various channels.
2. Ensure all content is recognizably TOPSHOP/TOPMAN.
3. Manage budgets aligned with KPIs.
4. Monitor and optimize content performance.
5. Identify emerging trends and technologies for innovation.
6. Develop and maintain the editorial tone of voice across channels.

Who We're Looking For

• Proactive, creative, and innovative with experience in developing engaging brand messages.
• Strong portfolio showcasing digital content creation.
• Proficiency in social media management tools and video editing software.
• Understanding of social media algorithms and best practices.
• Experience analyzing content performance.
• Excellent communication skills and collaborative mindset.

What’s in it for You?

• Employee discount
• Personal development opportunities
• Sample sales access
• LinkedIn learning resources
• 25 days annual leave plus a celebration day
• Performance bonus scheme
• Private medical care
• Flexible benefits allowance

Additional Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing, PR, Writing/Editing
• Industry: Marketing Services