Brand Content Manager - Topshop/Topman

ASOS; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading fashion retailer is seeking a content marketing expert to drive brand engagement across various channels. This role involves planning, managing, and executing innovative content strategies to enhance customer loyalty and brand recognition. The ideal candidate will be proactive, creative, and possess strong communication skills, with experience in digital content and social media management. Join a dynamic team at the heart of fashion innovation in London.

Benefits

Employee discount

Personal development opportunities

Employee sample sales

Access to LinkedIn Learning resources

25 days paid annual leave

Discretionary performance bonus

Private medical care scheme

Flexible benefits allowance

Qualifications

• Experience in developing engaging brand messages across multiple channels.
• Strong portfolio showcasing creative work.

Responsibilities

• Lead planning and execution of all brand content initiatives.
• Monitor content performance and suggest improvements.

Skills

Creative

Digital Content

Communication

Social Media Management

Content Analysis

Tools

Video Editing Software

Social Media Management Tools

Job description

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

We are proud members of Inclusive Companies, are Disability Confident Committed, and have signed the Business in the Community Race at Work Charter. We placed 8th in the Inclusive Top 50 Companies Employer list.

Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the brands have over 2 million customers globally through the ASOS platform and generate brand sales of approximately £200m. Our mission is to unlock the best of fashion for everyone with creativity and innovation at our core.

Following the formation of a joint venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team dedicated to unlocking the growth potential of TOPSHOP and TOPMAN. The brands will benefit from ASOS infrastructure and resources while maintaining the creative freedom and agility of standalone brands.

In the next 12 months, TOPSHOP and TOPMAN will expand their offline and online retail presence, including the launch of Topshop.com and new wholesale partnerships.

The Role

We are seeking a content marketing expert to plan, manage, and execute innovative brand content across all channels including Topshop.com, social media, and in-store activations. You will develop and maintain collaborative relationships with ASOS studios and creative services to ensure brand message consistency and create innovative solutions to maximize customer engagement and loyalty for TOPSHOP/TOPMAN.

The role is based in our London HQ and reports to the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals supporting full funnel marketing activities and collaborating with design, product, and trading teams.

What you'll be doing...

• Lead planning and execution of all brand content initiatives across various channels.
• Ensure branded content is recognizably TOPSHOP/TOPMAN.
• Manage budgets, ensuring spend aligns with KPI-driven activities.
• Monitor content performance and suggest improvements to exceed metrics.
• Identify emerging trends and technologies to stay at the forefront of innovation.
• Collaborate with the broader marketing team to develop and deliver the brand's editorial tone of voice.

Qualifications

Who we'd like to meet...

• Proactive, creative, and innovative with experience in developing engaging brand messages across multiple channels.
• Passionate about creating digital content, with a strong portfolio of creative work.
• Proficient in social media management tools and video editing software.
• Knowledge of social media algorithms and best practices.
• Experience in analyzing and evaluating content performance.
• Excellent communication skills and a collaborative mindset to work with cross-functional teams.

Additional Information

What's in it for you?

• Employee discount (hello ASOS discount!)
• Opportunities for personal development through ASOS Develops
• Employee sample sales
• Access to LinkedIn Learning materials
• 25 days paid annual leave plus a celebration day
• Discretionary performance bonus scheme
• Private medical care
• Flexible benefits allowance, which can be taken as cash or used for other benefits