Brand Content Manager - Topshop/Topman

ASOS.com; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading fashion retailer is seeking a content marketing expert to enhance brand engagement for TOPSHOP and TOPMAN. This role involves planning and executing innovative content across multiple channels, collaborating with various teams to ensure brand message consistency. The ideal candidate will have a strong portfolio in digital content and excellent communication skills, with a focus on analyzing performance and adapting strategies. Join a dynamic team dedicated to unlocking the growth potential of these iconic brands.

Benefits

Employee discount

Personal development opportunities

Sample sales access

LinkedIn Learning resources

25 days of paid leave plus a celebration day

Performance bonus scheme

Private medical care

Flexible benefits allowance

Qualifications

• Experience in developing engaging brand messages across various channels.
• Strong portfolio of digital content and analyzing content performance.

Responsibilities

• Leading the planning and execution of brand content initiatives.
• Monitoring content performance and suggesting improvements.
• Identifying emerging trends and technologies for innovation.

Skills

Creativity

Communication

Social Media Management

Content Analysis

Tools

Video Editing Software

Social Media Management Tools

Job description

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

We are proud members of Inclusive Companies, are Disability Confident Committed, and have signed the Business in the Community Race at Work Charter. We placed 8th in the Inclusive Top 50 Companies Employer list.

Let our Talent team know if you need any adjustments throughout the process to support your application.

Job Description

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the brands have over 2 million customers globally through the ASOS platform, generating approximately £200m in sales. Our mission is to unlock the best of fashion for everyone with creativity and innovation at our core.

Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team dedicated to unlocking the growth potential of TOPSHOP and TOPMAN. These brands will benefit from ASOS infrastructure and resources while maintaining their creative independence.

In the next 12 months, TOPSHOP and TOPMAN will expand their offline and online retail presence, including the launch of Topshop.com and new wholesale partnerships.

The Role

We are seeking a content marketing expert to plan, manage, and execute innovative brand content across all channels, including Topshop.com, social media, and in-store activations. You will develop and maintain collaborative relationships with ASOS studios and creative services to ensure brand message consistency and develop innovative content solutions to maximize customer engagement and loyalty.

The role is based in our London HQ and reports to the Head of Customer & Marketing for Topshop & Topman. You will collaborate with customer & marketing teams and cross-functionally with design, product, and trading teams.

Responsibilities include:

1. Leading the planning and execution of brand content initiatives across multiple channels.
2. Ensuring all branded content is recognizably TOPSHOP/TOPMAN.
3. Managing budgets aligned with key KPIs.
4. Monitoring content performance and suggesting improvements.
5. Identifying emerging trends and technologies for innovation and testing.
6. Working with the broader team to develop the editorial tone of voice across channels.

Qualifications

We’d like to meet proactive, creative, and innovative candidates with experience in developing engaging brand messages across various channels. A strong portfolio of digital content, proficiency in social media management tools and video editing software, and understanding of social media algorithms are essential. Candidates should have a track record of analyzing content performance and excellent communication skills for cross-functional collaboration.

Additional Benefits

• Employee discount
• Personal development opportunities
• Sample sales access
• LinkedIn Learning resources
• 25 days of paid leave plus a celebration day
• Performance bonus scheme
• Private medical care
• Flexible benefits allowance