Brand & Content Manager (FTC - 12 months)

Story Terrace Inc.; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the divorce and co-parenting sector is seeking a Brand & Content Manager for a 12-month fixed-term role. This position is crucial for executing brand strategy, enhancing brand awareness, and ensuring effective messaging. The ideal candidate will possess strong leadership skills and a proven track record in brand management.

Benefits

Private healthcare insurance

Group life assurance

Employee assistance programme

28 days holiday plus bank holidays per annum (pro-rata)

Cycle to work scheme

Pension scheme (after 3 months of employment)

Qualifications

• Previous experience in a similar role including team leadership and budget holding responsibilities.
• Proven ability to develop and execute brand strategies that drive measurable results.
• Expertise of SEO, SEM, social media, and content marketing.

Responsibilities

• Lead the planning and execution of integrated brand campaigns.
• Manage and mentor specialists for content & community engagement.
• Conduct market analysis to stay ahead of industry trends.

Skills

SEO

Content Marketing

Team Leadership

Brand Strategy

Market Analysis

Communication

Job description

About Us

Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples, we’ve shaped the landscape of no-fault divorce and helped thousands untie the knot, amicably.

We are growing, our innovative tech-enabled and digital approach to divorce, separation and co-parenting means we do, and continue to help thousands of couples to separate in a better, more positive way, freeing people to focus on the emotional challenges and reducing the cost to themselves and society.

amicable promotes a collaborative culture and is rapidly growing to meet demand and legislation change.

Our values bring our purpose to life and makes what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.

We are proud to be part of the Octopus Group.

About the Role

As Brand & Content Manager, you will be responsible for executing, and managing amicable’s brand strategy across all platforms. This 12-month fixed-term parental leave cover is your opportunity to make a real impact. Your role will be pivotal in strengthening our brand positioning and ensuring consistent, effective messaging that resonates with our target audience.

Reporting to the Marketing Lead, you will collaborate with internal teams to enhance brand awareness, credibility, and engagement, positioning amicable as the trusted and preferred choice for separation, divorce, and co-parenting.

Key Responsibilities

Brand strategy, campaign & content management:

• Lead the planning and execution of integrated brand campaigns to increase awareness, engagement, and conversions
• Collaborate with content and design teams to ensure a consistent brand voice across all materials, including the website, social media, email campaigns, and printed assets
• Guide storytelling and messaging to effectively communicate amicable’s unique value proposition
• Lead SEO strategy and execution, optimising for organic growth through content marketing, on-page SEO, and link-building efforts.

Market research & insights:

• Conduct market analysis to stay ahead of industry trends and competitors, identifying new opportunities for brand growth

• Gather customer insights to refine brand messaging and positioning.

Budget management:

• Own the brand budget, ensuring all activities are delivered efficiently and within financial constraints

• Track and analyse branding initiatives, providing data-driven insights and recommendations for continuous improvement.

Partnerships, PR & media relations:

• Collaborate with the Partnerships Manager to identify and manage strategic brand partnerships and sponsorships to expand brand credibility and reach

• Oversee public relations efforts, fostering relationships with media outlets to secure positive coverage.

Team leadership & collaboration:

• Manage and mentor specialists for content & community engagement and other junior roles within the brand team, setting clear KPIs and performance goals.

• Work cross-functionally with sales, product, and operations teams to ensure brand alignment across all customer touchpoints.

About You

• Previous experience in a similar role including team leadership and budget holding responsibilities
• Previous experience within legal, financial, or professional services would be beneficial
• Experience working with cross-functional teams and managing external agencies
• Proven ability to develop and execute brand strategies that drive measurable results
• Excellent verbal and written skills with a knack for crafting compelling narratives
• Balance of creativity and data-driven decision-making to optimise brand performance
• Expertise of SEO, SEM, social media, and content marketing
• Ability to juggle multiple projects while maintaining high attention to detail
• Right to work in the UK.

️ Compensation, Perks & Benefits

• Private healthcare insurance,
• Group life assurance,
• Employee assistance programme,
• 28 days holiday plus bank holidays per annum (pro-rata)
• Cycle to work scheme
• Pension scheme (after 3 months of employment).

We respect and value people’s differences and believe that our teams are at their bestwhen their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.