Brand & Content Director — Growth & AI Strategy

The Abbey; Manchester; On-site; GBP 90,000 - 120,000; Full time

Job summary

Grant Thornton is seeking a Head of Brand & Content to lead brand strategy and governance for the UK, while guiding the editorial and creative direction across thought leadership, campaigns, digital and social. You will shape AI-assisted content workflows and collaborate with Digital Marketing to align social and AI-driven search strategies.

Senior stakeholder engagement is essential. The role offers opportunities to influence multiple markets, maintain a distinctive tone, and drive the firm’s

Qualifications

• Significant senior brand and content leadership experience.
• Experience across multiple entities or markets is a plus.
• Strong ability to design and govern brand identity and content standards.

Responsibilities

• Own brand strategy, identity and governance for GT UK, ensuring consistency across campaigns and internal communications.
• Lead content strategy and the content team, setting editorial and creative standards across thought leadership, campaigns, digital and social.
• Shape how AI is used in content production, deciding AI-drafted vs human-led content while maintaining tone of voice.
• Partner with the Head of Digital Marketing on a shared social media roadmap and AI-driven search strategy.
• Build relationships with senior stakeholders across the business and represent brand and content in governance forums.

Skills

Brand strategy

Content leadership

AI in content workflows

Stakeholder management

Cross-market experience

Collaboration with marketing

Job description

Grant Thornton is seeking a Head of Brand & Content to lead brand strategy and governance for the UK, while guiding the editorial and creative direction across thought leadership, campaigns, digital and social. You will shape AI-assisted content workflows and collaborate with Digital Marketing to align social and AI-driven search strategies.

Senior stakeholder engagement is essential. The role offers opportunities to influence multiple markets, maintain a distinctive tone, and drive the firm’s