Head of Brand & Content

Grant Thornton UK; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Income protection

Matched pension

Life cover

Private medical

Subscriptions

Job summary

Grant Thornton UK is seeking a Head of Brand & Content to lead brand strategy, identity and governance across the firm, ensuring consistency and distinction in campaigns and internal communications. You will head the content team, set editorial standards across thought leadership, campaigns, digital and social, and decide how AI augments content workflows while maintaining a consistent tone of voice.

Collaborate with Digital Marketing, Communications and senior stakeholders across multiple

Qualifications

• Strong content leadership background spanning content strategy, video, social and SEO/AEO.
• Comfortable working across multiple countries and stakeholder groups.
• Experience designing AI-augmented content workflows.
• Collaborative style with Digital Marketing and Communications on shared channels.

Responsibilities

• Own brand strategy, identity and governance for GT UK, ensuring campaigns and internal communications are consistent and distinctive.
• Lead our content strategy and content team across thought leadership, campaigns, digital and social.
• Shape how AI is used in content production, maintaining a consistent tone of voice.
• Partner with the Head of Digital Marketing on a shared social media roadmap and AI-driven search.
• Build relationships with senior stakeholders across the business and represent brand in governance forums.

Skills

Brand leadership

Brand strategy

Editorial standards

AI in content

Stakeholder management

Multi-market experience

Video production

Social media

SEO/AO

Collaboration

Job description

• Every day our teams help people in businesses and communities to do what is right and achieve their goals
• The Commercial Growth & Strategy (CGS) function drives the firm’s growth agenda, and Brand & Content sits at the heart of it: shaping how Grant Thornton shows up in a crowded market, and making sure our brand and content stand out rather than blend in. You’ll work closely with Digital Marketing, Communications and teams across the firm to bring brand strategy and content together under one roof
• We’re happy to talk flexible working and consider reduced hours and job shares, we’ll support you to balance your work and life
• As a Head of Brand & Content within our Commercial Growth & Strategy practice, you will:
• Own brand strategy, identity and governance for GT UK, making sure everything from campaigns to internal communications is consistent, distinctive and true to who we are
• Lead our content strategy and content team, setting editorial and creative standards across thought leadership, campaigns, digital and social
• Shape how AI is used in content production, deciding what’s AI-drafted, human-led or a mix of both, and keeping our tone of voice consistent whichever route we take
• Partner closely with the Head of Digital Marketing on a shared social media roadmap, and work jointly on how the firm shows up in AI-driven search and answer engines
• Build relationships with senior stakeholders across the business, and represent brand and content in the governance forums that shape our wider commercial strategy

Benefits

• Income protection
• Matched pension
• Life cover
• Private medical, including anytime access to Doctor@Hand and Stronger Minds
• Professional subscriptions

A strong content leadership background, spanning content strategy, video, social and SEO/AEOComfortable working across multiple countries and stakeholder groups, ideally with some multi-market experienceSome experience designing AI-augmented content workflows, or a genuine appetite to build this from a strong content foundationA collaborative style, confident partnering closely with Digital Marketing and Communications on shared channels like social mediExperience leading brand strategy and governance, ideally across more than one entity or marketJoining us as a Head of Brand & Content , the minimum criteria you’ll need is significant senior brand and content leadership experience, ideally spanning both disciplines. It would be great if you had some of the following skills, but don’t worry if you don’t tick every box, we’ll help you develop along the way