Brand & Content Strategy Lead — Flexible & AI-Driven

Grant Thornton UK; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Income protection

Matched pension

Life cover

Private medical

Subscriptions

Job summary

Grant Thornton UK is seeking a Head of Brand & Content to lead brand strategy, identity and governance across the firm, ensuring consistency and distinction in campaigns and internal communications. You will head the content team, set editorial standards across thought leadership, campaigns, digital and social, and decide how AI augments content workflows while maintaining a consistent tone of voice.

Collaborate with Digital Marketing, Communications and senior stakeholders across multiple

Qualifications

• Strong content leadership background spanning content strategy, video, social and SEO/AEO.
• Comfortable working across multiple countries and stakeholder groups.
• Experience designing AI-augmented content workflows.
• Collaborative style with Digital Marketing and Communications on shared channels.

Responsibilities

• Own brand strategy, identity and governance for GT UK, ensuring campaigns and internal communications are consistent and distinctive.
• Lead our content strategy and content team across thought leadership, campaigns, digital and social.
• Shape how AI is used in content production, maintaining a consistent tone of voice.
• Partner with the Head of Digital Marketing on a shared social media roadmap and AI-driven search.
• Build relationships with senior stakeholders across the business and represent brand in governance forums.

Skills

Brand leadership

Brand strategy

Editorial standards

AI in content

Stakeholder management

Multi-market experience

Video production

Social media

SEO/AO

Collaboration

Job description

Grant Thornton UK is seeking a Head of Brand & Content to lead brand strategy, identity and governance across the firm, ensuring consistency and distinction in campaigns and internal communications. You will head the content team, set editorial standards across thought leadership, campaigns, digital and social, and decide how AI augments content workflows while maintaining a consistent tone of voice.

Collaborate with Digital Marketing, Communications and senior stakeholders across multiple