Senior Content Strategist (12 Month Fixed-Term Contract)

Grant Thornton UK; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Income protection

Matched pension

Life cover

Private medical

Doctor@Hand access

Stronger Minds

Professional subscriptions

Job summary

Grant Thornton UK is seeking a Senior Content Strategist to lead content strategy for Commercial Growth Services. You will work with partners and service line experts to translate complex knowledge into client-focused content across thought leadership, campaigns, social and web.

You’ll also guide tone of voice, editorial standards and leverage AI and performance data to improve output, coordinating with internal teams and external agencies.

Qualifications

• Experience in content strategy or content marketing within professional or financial services.
• Ability to manage a content programme at pace across multiple stakeholders.
• Experience managing video creation and production with agencies.
• Strong understanding of content performance metrics and applying insights.

Responsibilities

• Plan and brief content across thought leadership, campaigns, social and web.
• Work with subject matter experts to translate technical content for clients.
• Understand how AI can scale a modern content function.
• Support teams with best practice digital marketing, including performance marketing and SEO/AEO.
• Manage content calendars and coordinate deadlines with internal teams and external agencies.
• Leverage performance data to iterate and improve output.
• Provide guidance on tone of voice and editorial standards across the firm.

Skills

Content strategy

Content marketing

Video content management

Performance analysis

Tone of voice

Job description

• Every day our teams help people in businesses and communities to do what is right and achieve their goals
• Our Commercial Growth Services (CGS) team is at the heart of how Grant Thornton UK tells its story. We work with partners and service line experts across the firm to build our reputation, support business growth and make sure our content is as sharp, relevant and human as the advice we give our clients
• Plan and brief content across thought leadership, campaigns, social and web, reviewing it against brand and quality standards
• Work with subject matter experts and partners to turn technical expertise into content that clients want to consume
• Understand how AI can help build and scale a modern content function
• Support teams to implement best practice digital marketing including performance marketing and AEO/SEO
• Manage content calendars and prioritise workload across multiple stakeholders and deadlines, briefing external agencies or freelancers where needed
• Use performance data to understand what’s working and build in iterative improvements
• Act as a source of guidance on tone of voice and content best practice for colleagues across the firm

Benefits

• Income protection
• Matched pension
• Life cover
• Private medical, including anytime access to Doctor@Hand and Stronger Minds
• Professional subscriptions

Understanding of how brand and content fit together and support one another Experience in managing video creation and production alongside agencies Joining us as a Senior Content Strategist , the minimum criteria you’ll need is solid experience in content strategy or content marketing, ideally within professional or financial services. It would be great if you had some of the following skills, but don’t worry if you don’t tick every box, we’ll help you develop along the way Comfortable working independently and picking up an existing content programme at pace Experience managing multiple stakeholders and competing deadlines without losing sight of quality A good understanding of how content performance is measured, and how to use that to improve future output A strong grasp of tone of voice and editorial standards, with the judgement to flex style to audience and channel