Head of Brand & Content

The Abbey; Manchester; Sur place; GBP 90 000 - 120 000; Plein temps

Résumé du poste

Grant Thornton is seeking a Head of Brand & Content to lead brand strategy and governance for the UK, while guiding the editorial and creative direction across thought leadership, campaigns, digital and social. You will shape AI-assisted content workflows and collaborate with Digital Marketing to align social and AI-driven search strategies.

Senior stakeholder engagement is essential. The role offers opportunities to influence multiple markets, maintain a distinctive tone, and drive the firm’s

Qualifications

• Significant senior brand and content leadership experience.
• Experience across multiple entities or markets is a plus.
• Strong ability to design and govern brand identity and content standards.

Responsabilités

• Own brand strategy, identity and governance for GT UK, ensuring consistency across campaigns and internal communications.
• Lead content strategy and the content team, setting editorial and creative standards across thought leadership, campaigns, digital and social.
• Shape how AI is used in content production, deciding AI-drafted vs human-led content while maintaining tone of voice.
• Partner with the Head of Digital Marketing on a shared social media roadmap and AI-driven search strategy.
• Build relationships with senior stakeholders across the business and represent brand and content in governance forums.

Connaissances

Brand strategy

Content leadership

AI in content workflows

Stakeholder management

Cross-market experience

Collaboration with marketing

Description du poste

Head of Brand & Content

Location: Abbey Hey, Greater Manchester, GB, M18 8

Start Date: 2026-10-03T00:00:00

Application Deadline: 2027-01-01T11:02:17.863

Company: Grant Thornton

Company Overview

At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative. With over 5,000 people in the UK, and a presence in 150 global markets, we\'re on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential. And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career.

Job Description

NEW GROUND WON'T BREAK ITSELF. Every day our teams help people in businesses and communities to do what is right and achieve their goals.

The Commercial Growth & Strategy (CGS) function drives the firm\'s growth agenda, and Brand & Content sits at the heart of it: shaping how Grant Thornton shows up in a crowded market, and making sure our brand and content stand out rather than blend in. You\'ll work closely with Digital Marketing, Communications and teams across the firm to bring brand strategy and content together under one roof. We\'re happy to talk flexible working and consider reduced hours and job shares, we\'ll support you to balance your work and life.

A look into the role

• Own brand strategy, identity and governance for GT UK, making sure everything from campaigns to internal communications is consistent, distinctive and true to who we are.
• Lead our content strategy and content team, setting editorial and creative standards across thought leadership, campaigns, digital and social.
• Shape how AI is used in content production, deciding what\'s AI-drafted, human-led or a mix of both, and keeping our tone of voice consistent whichever route we take.
• Partner closely with the Head of Digital Marketing on a shared social media roadmap, and work jointly on how the firm shows up in AI-driven search and answer engines.
• Build relationships with senior stakeholders across the business, and represent brand and content in the governance forums that shape our wider commercial strategy.

Knowing you\'re right for us

Joining us as a Head of Brand & Content, the minimum criteria you\'ll need is significant senior brand and content leadership experience, ideally spanning both disciplines. It would be great if you had some of the following skills, but don\'t worry if you don\'t tick every box, we\'ll help you develop along the way.

• Experience leading brand strategy and governance, ideally across more than one entity or market.
• A strong content leadership background, spanning content strategy, video, social and SEO/AEO.
• Some experience designing AI-augmented content workflows, or a genuine appetite to build this from a strong content foundation.
• Comfortable working across multiple countries and stakeholder groups, ideally with some multi-market experience.
• A collaborative style, confident partnering closely with Digital Marketing and Communications on shared channels like social media.

Knowing we\'re right for you

Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.

Our open and accessible culture means you\'ll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That\'s why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.

We\'re also committed to supporting you through different life stages, with a range of family friendly and wider leave policies. You can find full details of our reward, benefits and leave policies on our website: Reward and benefits.

Beyond the job

Life is more than work. The things you do, and the people you\'re with outside of work matter, that\s why we\'re happy to look at flexible working options for all our roles, and we\'ll always do our best to keep your work and life in balance.

The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you\'ll be giving back to society. It\'s that drive to do the right thing that runs through our every move, grounded in our firm\'s values - purposefully driven, actively curious and candid but kind.

We\'re looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what\'s right, for the firm, our clients, our people and themselves. It\'s how it should be.

Additional Details

• Summary Location: London; Milton Keynes; Manchester; Birmingham
• Type: Full time