Brand Communications Lead - Christmas Range

Kingfisher plc; Southampton; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Private Health Care

Pension Scheme

25 Days Holiday

Staff Discount

Share Incentive Plan

Life Assurance

Bonus

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Job summary

Kingfisher plc, the international home improvement retailer, is seeking a Brand Communications Executive to shape the own-brand strategy for the 2027 Christmas range. You will ensure the brand stays recognisable, up-to-date and engaging for customers, while managing banners and communications across B&Q, Screwfix, Castorama and other Kingfisher brands.

You will collaborate with Brand, Creative and Content teams to craft content, briefs and USPs, driving range activation across digital, marketing

Qualifications

• Experience in a brand communications or product brand role.
• Ability to create and deliver comprehensive communication plans.
• Strong communication skills with ability to translate complex concepts into briefs.

Responsibilities

• Develop and execute content and communication plans for range reviews, using category strategy, customer insights, competitor analysis and sales data.
• Create compelling brand messaging that aligns customer needs with the value proposition of the range.
• Partner with Brand, Creative and Content teams to develop engaging content, imagery, video and campaign assets.
• Write content briefs and product USPs, ensuring content reflects customer shopping behaviours and local market requirements.
• Manage content delivery and approvals, including vendor assets, to ensure consistency and quality across all channels.
• Drive range activation through digital, marketing and PR channels, ensuring communications support commercial objectives and key performance indicators.

Skills

Experience in brand communications

Brand communication plans

Excellent verbal and written skills

Cross-functional stakeholder mgmt

Creative brand content

Matrixed, multi-timezone work

Global experience preferred

Job description

Kingfisher plc, the international home improvement retailer, is seeking a Brand Communications Executive to shape the own-brand strategy for the 2027 Christmas range. You will ensure the brand stays recognisable, up-to-date and engaging for customers, while managing banners and communications across B&Q, Screwfix, Castorama and other Kingfisher brands.

You will collaborate with Brand, Creative and Content teams to craft content, briefs and USPs, driving range activation across digital, marketing