Brand Communications Manager

Kingfisher plc; Southampton; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Private Health Care

Pension Scheme

25 Days Holiday

Staff Discount

Share Incentive Plan

Life Assurance

Bonus

Share Save

Job summary

Kingfisher plc, the international home improvement retailer, is seeking a Brand Communications Executive to shape the own-brand strategy for the 2027 Christmas range. You will ensure the brand stays recognisable, up-to-date and engaging for customers, while managing banners and communications across B&Q, Screwfix, Castorama and other Kingfisher brands.

You will collaborate with Brand, Creative and Content teams to craft content, briefs and USPs, driving range activation across digital, marketing

Qualifications

• Experience in a brand communications or product brand role.
• Ability to create and deliver comprehensive communication plans.
• Strong communication skills with ability to translate complex concepts into briefs.

Responsibilities

• Develop and execute content and communication plans for range reviews, using category strategy, customer insights, competitor analysis and sales data.
• Create compelling brand messaging that aligns customer needs with the value proposition of the range.
• Partner with Brand, Creative and Content teams to develop engaging content, imagery, video and campaign assets.
• Write content briefs and product USPs, ensuring content reflects customer shopping behaviours and local market requirements.
• Manage content delivery and approvals, including vendor assets, to ensure consistency and quality across all channels.
• Drive range activation through digital, marketing and PR channels, ensuring communications support commercial objectives and key performance indicators.

Skills

Experience in brand communications

Brand communication plans

Excellent verbal and written skills

Cross-functional stakeholder mgmt

Creative brand content

Matrixed, multi-timezone work

Global experience preferred

Job description

We’re Kingfisher, A team made up of over 70,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas to life. Guided by our purpose Better Homes. Better Lives. For Everyone. We believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.

We're looking for a Brand Communications Executive to join our passionate team. you will be responsible for the own brand strategy for our 2027 Christmas range, you will ensure the brand remains recognisable, up to date and exciting to customers. Brand communication is also responsible for capturing and delivering against the requirements of banners (B&Q, Screwfix, Castorama etc..)

Overview

We’re Kingfisher, A team made up of over 70,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas to life. Guided by our purpose Better Homes. Better Lives. For Everyone. We believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.

We're looking for a Brand Communications Executive to join our passionate team. you will be responsible for the own brand strategy for our 2027 Christmas range, you will ensure the brand remains recognisable, up to date and exciting to customers. Brand communication is also responsible for capturing and delivering against the requirements of banners (B&Q, Screwfix, Castorama etc..)

• Develop and execute content and communication plans for range reviews, using category strategy, customer insights, competitor analysis and sales data.
• Create compelling brand messaging that aligns customer needs with the value proposition of the range.
• Partner with Brand, Creative and Content teams to develop engaging content, imagery, video and campaign assets.
• Write content briefs and product USPs, ensuring content reflects customer shopping behaviours and local market requirements.
• Manage content delivery and approvals, including vendor assets, to ensure consistency and quality across all channels.
• Drive range activation through digital, marketing and PR channels, ensuring communications support commercial objectives and key performance indicators.

What's the job

• Develop and execute content and communication plans for range reviews, using category strategy, customer insights, competitor analysis and sales data.
• Create compelling brand messaging that aligns customer needs with the value proposition of the range.
• Partner with Brand, Creative and Content teams to develop engaging content, imagery, video and campaign assets.
• Write content briefs and product USPs, ensuring content reflects customer shopping behaviours and local market requirements.
• Manage content delivery and approvals, including vendor assets, to ensure consistency and quality across all channels.
• Drive range activation through digital, marketing and PR channels, ensuring communications support commercial objectives and key performance indicators.

• Experience working in a product brand communication role
• Proven capabilities in creating and delivering communication plans
• Excellent verbal and communication skills and a proven ability to translate complex concepts into simple and intuitive briefs
• Cross-functional stakeholder management skills and the ability to influence across all levels of the organisation
• Creative perspective to bring ideas to product positioning and brand content
• Ability to thrive on working in a matrixed, always-on, environment across multiple time zones and teams
• Global experience preferred

How We Work
We believe in flexibility and balance. Our hybrid model blends home working for focus with time spent connecting and collaborating - whether in our offices or at offsite locations. On average, around 60% of your time will involve in-person collaboration.

We value the perspectives new team members bring and encourage you to apply - even if you don’t meet 100% of the requirements.

What We Offer
An inclusive environment where your potential is limited only by your imagination. We encourage new ideas, support experimentation, and strive to create a workplace where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here.

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career. Scroll down below to find out more about our benefits.

Diversity & Inclusion
Our customers come from all walks of life - and so do we. We’re committed to ensuring all colleagues, future colleagues, and applicants are treated equally, regardless of age, gender, marital or civil partnership status, ethnicity, culture, religion, belief, political opinion, disability, gender identity, gender expression, or sexual orientation.

What we offer.

Private Health Care

Opportunity to receive up to family level cover with AXA. Join within three months of starting or at annual renewal in April. (This benefit is subject to Benefit In Kind taxation).

Kingfisher Pension Scheme

Immediate eligibility through auto-enrolment. Contribute 8% to receive a max 14% from the Company.

25 Days' Holiday

25 days per annum plus bank holidays as stated in your contract (pro rated for part time colleagues).

Staff Discount

20% discount at B&Q and Screwfix. Eligible after 3 months service.

Kingfisher Share Incentive Plan (SIP)

Share ownership in a tax efficient way. Save between £10 to £150 per month. Join at any time once three months service is reached.

Life Assurance

x4 Salary plus benefit equal to value of your Retirement Account (if an active member of KPS-MP) or x1 Salary if not active member.

Bonus

Competitive bonus scheme that aligns to work level of role.

Kingfisher Share Save

Save with the option to buy Kingfisher plc shares at the end of a 3 or 5 year period. Offered annually. Three months service is required at the annual invitation date, normally in October.

Our Behaviours

At Kingfisher, being all-in means contributing fully to our ambitions, supporting one another, and helping create a culture where we succeed together.

Continuously curious. Listen to understand. Always improving.

We are brave

Aim high. Act with courage. Move with pace.

We win together

Lead with customer. Commit to deliver. Help each other win.

Our employees know us best. We wouldn’t be Kingfisher without them. So, we want to share what they think with you.

Training & Development

There are so many ways you can grow, learn, and develop here at Kingfisher. At whatever pace suits you.

Conversations with senior leaders

Resources and tools to help you grow

Improving without instruments to help you learn is near impossible. That's why we make sure you have everything at your fingertips to find exactly what you need to keep growing.

Initiatives that measure development

With plans that ask you what you want to achieve and when you want to achieve them by, tracking progress and keeping development at the forefront of conversation is easy.

Find your path

The scale of group functions within Kingfisher is huge. That means you have the chance to build different career paths within multiple areas of the organisation.

Sharing is caring

We aren't selfish here at Kingfisher. Whatever your level of experience, you'll work with colleagues who are always welcoming and ready to share their knowledge whenever you need it.

Reach for the stars

So your ambitions are high? Good thing we have opportunities to find experiences in line with more senior roles and responsibilities. Here, you can evolve your career, no matter your level.

Why Kingfisher

We’re an innovative, international retailer on a journey to actively make a difference. Always striving to take that next step. You can be part of the difference. From bottom to top you can progress in a collaborative environment. So, why not Kingfisher?