Brand Communications Lead — Global, Hybrid, Creative

Kingfisher; Southampton; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Diversity & Inclusion

Job summary

Kingfisher is seeking a Brand Communications Executive to own the messaging for our 2027 Christmas range, ensuring the brand stays recognisable, up to date and exciting for customers across B&Q, Screwfix, Castorama and Koctas.

You will partner with Brand, Creative and Content teams to develop engaging content, briefs and USPs, manage delivery and approvals, and drive range activation across digital, marketing and PR to achieve commercial goals.

Qualifications

• Experience in a product brand communication role.
• Ability to create and deliver communication plans.
• Excellent verbal and written communication; translate complex concepts into briefs.
• Strong cross-functional stakeholder management; influence across levels.

Responsibilities

• Develop and execute content and communication plans for range reviews using strategy, insights and sales data.
• Create compelling brand messaging aligned with customer needs and range value proposition.
• Partner with Brand, Creative and Content teams to develop engaging content, imagery, video and assets.
• Write briefs and USPs reflecting customer shopping behaviours and local market requirements.
• Manage content delivery and approvals, including vendor assets, ensuring consistency across channels.
• Drive range activation through digital, marketing and PR channels to support commercial objectives.

Skills

Brand communication

Content planning

Stakeholder management

Project management

Cross-functional collaboration

Creative writing

Timely delivery

Job description

Kingfisher is seeking a Brand Communications Executive to own the messaging for our 2027 Christmas range, ensuring the brand stays recognisable, up to date and exciting for customers across B&Q, Screwfix, Castorama and Koctas.

You will partner with Brand, Creative and Content teams to develop engaging content, briefs and USPs, manage delivery and approvals, and drive range activation across digital, marketing and PR to achieve commercial goals.