Brand Communications Manager

Kingfisher; Southampton; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Diversity & Inclusion

Job summary

Kingfisher is seeking a Brand Communications Executive to own the messaging for our 2027 Christmas range, ensuring the brand stays recognisable, up to date and exciting for customers across B&Q, Screwfix, Castorama and Koctas.

You will partner with Brand, Creative and Content teams to develop engaging content, briefs and USPs, manage delivery and approvals, and drive range activation across digital, marketing and PR to achieve commercial goals.

Qualifications

• Experience in a product brand communication role.
• Ability to create and deliver communication plans.
• Excellent verbal and written communication; translate complex concepts into briefs.
• Strong cross-functional stakeholder management; influence across levels.

Responsibilities

• Develop and execute content and communication plans for range reviews using strategy, insights and sales data.
• Create compelling brand messaging aligned with customer needs and range value proposition.
• Partner with Brand, Creative and Content teams to develop engaging content, imagery, video and assets.
• Write briefs and USPs reflecting customer shopping behaviours and local market requirements.
• Manage content delivery and approvals, including vendor assets, ensuring consistency across channels.
• Drive range activation through digital, marketing and PR channels to support commercial objectives.

Skills

Brand communication

Content planning

Stakeholder management

Project management

Cross-functional collaboration

Creative writing

Timely delivery

Job description

Overview

We’re Kingfisher, A team made up of over 70,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas to life. Guided by our purpose Better Homes. Better Lives. For Everyone. We believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.

We're looking for a Brand Communications Executive to join our passionate team. you will be responsible for the own brand strategy for our 2027 Christmas range, you will ensure the brand remains recognisable, up to date and exciting to customers. Brand communication is also responsible for capturing and delivering against the requirements of banners (B&Q, Screwfix, Castorama etc..)

What's the job?

• Develop and execute content and communication plans for range reviews, using category strategy, customer insights, competitor analysis and sales data.
• Create compelling brand messaging that aligns customer needs with the value proposition of the range.
• Partner with Brand, Creative and Content teams to develop engaging content, imagery, video and campaign assets.
• Write content briefs and product USPs, ensuring content reflects customer shopping behaviours and local market requirements.
• Manage content delivery and approvals, including vendor assets, to ensure consistency and quality across all channels.
• Drive range activation through digital, marketing and PR channels, ensuring communications support commercial objectives and key performance indicators.

What you'll bring

• Experience working in a product brand communication role
• Proven capabilities in creating and delivering communication plans
• Excellent verbal and communication skills and a proven ability to translate complex concepts into simple and intuitive briefs
• Cross-functional stakeholder management skills and the ability to influence across all levels of the organisation
• Strong project management skills
• Creative perspective to bring ideas to product positioning and brand content
• Ability to thrive on working in a matrixed, always-on, environment across multiple time zones and teams
• Global experience preferred

How We WorkWe believe in flexibility and balance. Our hybrid model blends home working for focus with time spent connecting and collaborating - whether in our offices or at offsite locations. On average, around 60% of your time will involve in-person collaboration.

We value the perspectives new team members bring

What We OfferAn inclusive environment where your potential is limited only by your imagination. We encourage new ideas, support experimentation, and strive to create a workplace where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here.

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career. Scroll down below to find out more about our benefits.

Diversity & InclusionOur customers come from all walks of life - and so do we. We’re committed to ensuring all colleagues, future colleagues, and applicants are treated equally, regardless of age, gender, marital or civil partnership status, ethnicity, culture, religion, belief, political opinion, disability, gender identity, gender expression, or sexual orientation.