Brand Communications Lead for 2027 Christmas Range

Kingfisher; Hampton; Hybrid; GBP 36,000 - 52,000; Full time

Benefits offered by this job

Diversity & Inclusion

Competitive benefits package

Job summary

Kingfisher is seeking a Brand Communications Executive to lead the own-brand strategy for the 2027 Christmas range, ensuring a recognisable, up-to-date and exciting brand for customers. You will partner with Brand, Creative and Content teams to develop assets and ensure content reflects customer shopping behaviours and local market requirements.

In a matrixed, always-on environment across multiple time zones, you will manage content delivery, briefs and USPs while driving range activation

Qualifications

• Experience working in a product brand communication role.
• Proven capabilities in creating and delivering communication plans.
• Excellent verbal and written communication with ability to translate complex concepts into simple briefs.
• Cross-functional stakeholder management across all levels of the organisation.
• Strong project management skills.
• Creative perspective to bring ideas to product positioning and brand content.
• Ability to thrive in a matrixed, always-on environment across multiple time zones and teams.
• Global experience preferred.

Responsibilities

• Develop and execute content and communication plans for range reviews using category strategy, customer insights, competitor analysis and sales data.
• Create compelling brand messaging aligned with customer needs and range value proposition.
• Partner with Brand, Creative and Content teams to develop engaging content, imagery, video and campaign assets.
• Write content briefs and product USPs reflecting customer shopping behaviours and local market requirements.
• Manage content delivery and approvals, including vendor assets, to ensure consistency and quality across channels.
• Drive range activation through digital, marketing and PR channels to support commercial objectives and KPIs.

Skills

Brand communications

Communication plans

Verbal communication

Stakeholder management

Project management

Brand content ideation

Time-zone collaboration

Global experience

Job description

Kingfisher is seeking a Brand Communications Executive to lead the own-brand strategy for the 2027 Christmas range, ensuring a recognisable, up-to-date and exciting brand for customers. You will partner with Brand, Creative and Content teams to develop assets and ensure content reflects customer shopping behaviours and local market requirements.

In a matrixed, always-on environment across multiple time zones, you will manage content delivery, briefs and USPs while driving range activation