Brand Communications Manager

Kingfisher; Hampton; Hybrid; GBP 36,000 - 52,000; Full time

Benefits offered by this job

Diversity & Inclusion

Competitive benefits package

Job summary

Kingfisher is seeking a Brand Communications Executive to lead the own-brand strategy for the 2027 Christmas range, ensuring a recognisable, up-to-date and exciting brand for customers. You will partner with Brand, Creative and Content teams to develop assets and ensure content reflects customer shopping behaviours and local market requirements.

In a matrixed, always-on environment across multiple time zones, you will manage content delivery, briefs and USPs while driving range activation

Qualifications

• Experience working in a product brand communication role.
• Proven capabilities in creating and delivering communication plans.
• Excellent verbal and written communication with ability to translate complex concepts into simple briefs.
• Cross-functional stakeholder management across all levels of the organisation.
• Strong project management skills.
• Creative perspective to bring ideas to product positioning and brand content.
• Ability to thrive in a matrixed, always-on environment across multiple time zones and teams.
• Global experience preferred.

Responsibilities

• Develop and execute content and communication plans for range reviews using category strategy, customer insights, competitor analysis and sales data.
• Create compelling brand messaging aligned with customer needs and range value proposition.
• Partner with Brand, Creative and Content teams to develop engaging content, imagery, video and campaign assets.
• Write content briefs and product USPs reflecting customer shopping behaviours and local market requirements.
• Manage content delivery and approvals, including vendor assets, to ensure consistency and quality across channels.
• Drive range activation through digital, marketing and PR channels to support commercial objectives and KPIs.

Skills

Brand communications

Communication plans

Verbal communication

Stakeholder management

Project management

Brand content ideation

Time-zone collaboration

Global experience

Job description

Overview

We’re Kingfisher, A team made up of over 70,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas to life. Guided by our purpose Better Homes. Better Lives. For Everyone. We believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.

What’s the job?

We’re looking for a Brand Communications Executive to join our passionate team. you will be responsible for the own brand strategy for our 2027 Christmas range, you will ensure the brand remains recognisable, up to date and exciting to customers. Brand communication is also responsible for capturing and delivering against the requirements of banners (B&Q, Screwfix, Castorama etc..)

• Develop and execute content and communication plans for range reviews, using category strategy, customer insights, competitor analysis and sales data.
• Create compelling brand messaging that aligns customer needs with the value proposition of the range.
• Partner with Brand, Creative and Content teams to develop engaging content, imagery, video and campaign assets.
• Write content briefs and product USPs, ensuring content reflects customer shopping behaviours and local market requirements.
• Manage content delivery and approvals, including vendor assets, to ensure consistency and quality across all channels.
• Drive range activation through digital, marketing and PR channels, ensuring communications support commercial objectives and key performance indicators.

What you’ll bring

• Experience working in a product brand communication role
• Proven capabilities in creating and delivering communication plans
• Excellent verbal and communication skills and a proven ability to translate complex concepts into simple and intuitive briefs
• Cross-functional stakeholder management skills and the ability to influence across all levels of the organisation
• Strong project management skills
• Creative perspective to bring ideas to product positioning and brand content
• Ability to thrive on working in a matrixed, always-on, environment across multiple time zones and teams
• Global experience preferred

How We Work

We believe in flexibility and balance. Our hybrid model blends home working for focus with time spent connecting and collaborating - whether in our offices or at offsite locations. On average, around 60% of your time will involve in-person collaboration.

What We Offer

An inclusive environment where your potential is limited only by your imagination. We encourage new ideas, support experimentation, and strive to create a workplace where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here.

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career. Scroll down below to find out more about our benefits.

Diversity & Inclusion

Our customers come from all walks of life - and so do we. We’re committed to ensuring all colleagues, future colleagues, and applicants are treated equally, regardless of age, gender, marital or civil partnership status, ethnicity, culture, religion, belief, political opinion, disability, gender identity, gender expression, or sexual orientation.