Brand & Marketing Lead

G-20 Strategies AG; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading financial services firm is seeking a Brand & Marketing Lead to own and implement the company's brand identity and communications. This role requires 7+ years of experience in brand or marketing roles, with exceptional communication skills. You will be responsible for maintaining brand guidelines, producing high-quality content, and supporting internal communications. The position is based in London and requires the right to work in the UK. Join a team driving innovation in the financial markets.

Qualifications

• 7+ years of experience in brand, marketing, or communications roles.
• Proven track record of brand implementation.
• Exceptional written and verbal communication skills in English.

Responsibilities

• Own, implement, and protect the company's brand identity.
• Maintain and enforce brand guidelines.
• Produce high-quality content for firm communications.

Skills

Brand strategy

Communication skills

Project management

Attention to detail

Education

Strong academic background in marketing or communications

Job description

Role Overview

As Brand & Marketing Lead, you will own G‑20's brand and communications across all external and internal touchpoints. This senior, individual‑contributor role requires sound judgment, strong execution capability, and close collaboration with senior leadership.

Key Responsibilities

• Own, implement, and protect G‑20's brand identity across all external and internal touchpoints
• Maintain and enforce brand guidelines (visual identity, tone of voice, messaging)
• Serve as the internal authority on brand and communication standards
• Ensure consistent brand application across presentations, templates, documents, and other materials
• Own the company website, including structure, messaging, content, and ongoing updates
• Produce high‑quality content, including positioning materials and firm communications
• Support PR activities, conference presence, partnerships, and broader industry visibility
• Support senior leadership with internal communications and narrative alignment
• Define and execute a pragmatic brand and marketing roadmap aligned with firm priorities

Requirements

• Strong academic background in Marketing, Communications, Business, or a related field from a top‑tier university
• 7+ years of experience in brand, marketing, or communications roles
• Proven track record of brand implementation, evidenced by ownership of firm‑wide brand rollouts, rebrands, or identity transformations
• Exceptional written and verbal communication skills in English
• Strong understanding of brand strategy, positioning, and identity systems
• Ability to translate abstract ideas into clear, high‑quality outputs
• High standards, strong attention to detail, and sound professional judgment
• Comfortable operating autonomously in a high‑performance environment

Preferred / Desirable Experience

• Experience in financial services, fintech, trading, crypto, or similar industries

Contract length: 12‑month fixed‑term contract

Deadline for applications: January 31, 2026

Right to work: This role can be based from our London office. Only candidates who possess the pre‑existing right to work in the UK without requiring company sponsorship need apply.

Join G‑20 Group and be a part of a team that is at the forefront of financial markets, driving innovation and excellence in the sector.